It has been a number of months since I built my extensive road cross country excursion so I have experienced time to neat off and take into consideration my place on the logo and graphic makeover of the Greatest Western chain of lodges. But my impression hasn’t changed. What ended up they contemplating to get these a staple, vibrant brand, and throw it out and  get started all more than all over again with their very own Corporate Branding? Exactly where is the continuity. It’s possible additional importantly, wherever is the connection to the previous impression? You know, the warm colourful one.

Like this a single right here (which could be owing a refresh, but not a city corporate glance):


Now they are just another company button. Yes they are a expanding chain and extending the brand name in all instructions. Sure they want more upscale metropolis attributes but why chance their historical past and loyal subsequent in vacation resort parts throughout the country. Providing up this kind of a management situation to consider and chase Hyatt Regency is what it appears to be like to me.  Did they not at any time truly converse to some of their visitors and see the loyalty to the model as they traveled across the state?

Previous time I stayed in a Ideal Western I was chatting on the beautiful entrance garden in a little city with a British visitor as we organized to verify out. I questioned him if he essential assistance with directions or sites to go to in Northern California. He just smiled and waved the Greatest Western “Atlas” at me. “No thanks,” he claimed. “We just go from Most effective Western to Greatest Western.”

What now?  Will he say they go from Company BW button to button?  In these examples the words and phrases Finest Western are however well known, but not so on all the lodgings. Just a shiny BW button.  Seems so unfriendly and out of spot in the countryside. And by me for a loop when often it was blue and occasionally pink till I figured out crimson stood for As well as. Additionally what I have no strategy – just a rip-off to get franchisees to shoot extra upscale I imagine, just like Airbnb Additionally.

Heck they ought to have accomplished it in black and white and claimed that BW now intended Black and White.

PS I see BWP stands for Most effective Western Premier and not their a lot more well-liked Finest Western Additionally. Go figure!


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