The ICC Planet Cup 2019 trend is on its peak and brands are hectic leveraging the topical buzz of the activity to entertain their TGs. Although most makes are seeking to spark engagement with the audience, the men’s grooming brand, The Guy Corporation has gone a phase forward with their innovational #TheManGotGame campaign. The campaign has been conceptualized and executed by the Delhi branch of Tonic Globally, a digital marketing and improvements agency.
Rooted in the enthusiasm for Cricket in our place, #TheManGotGame is a tribute to the gentleman’s recreation, and altogether an initiative to motivate our very very own ‘Men in Blue’. In addition, no stone was remaining unturned to indulge, delight and gratify their viewers in the ongoing cricket mania. What stands out is the way the agency has woven the brand name interaction all over the sport and its affairs.
The campaign has been accentuated and amplified through diversified strategies and mediums. The brand’s collaboration and actions with some nicely-acknowledged Influencers were being indeed done in a outstanding method. Two new gentlemanly gestures have been aimed to introduce by this undertaking, specifically The Beard Shake and The Man Thump. What’s more, the followers had been inspired to share their model of #TheBeardShake and #TheManThump. Both of those functions ended up presented on social media platforms – Facebook, Instagram and Twitter.
To travel the consumer engagement in a gamified format, two on-line weekly contests have been kicked off on the brand’s social media internet pages. The #UpYourGroomingGame contest issues the users to share a precise type of hair and beard style glimpse. While the second contest, #TheManHeIs, exams the customers on their cricket acumen. The supporters are requested to establish numerous cricketers through their iconic grooming types. The winners will be gratified with the special Globe Cup Constrained Version Box that is a shut resemblance to the world cup trophy and on the within contains intriguing products and solutions for the male who’s bought the activity of grooming suitable. For people who want to elevate their grooming types, a collection of recommendations are becoming shared for them to style their hairstyles like numerous well-known Indian cricketers.
When requested about the conception of the marketing campaign, Akanksha Singhal, Organization Head (North), Tonic Worldwide commented: “When workforce Tonic Around the globe began to brainstorm about this campaign for The Male Corporation, our intention was to keep the main positioning of the manufacturer, as a single that supports the ideology of being a legitimate Gentleman in all senses. #TheManGotGame is an ode to the true sportsman spirit of the Gentleman’s match – Cricket and our acknowledgement that all those who have their grooming game right are the men who’ve acquired sport!”
The agency struck another chord amongst the brand name and the cricket enthusiasts by launching thematic serious-time posts all through many matches. Quite a few trending times are being picked and portrayed by the manufacturer in its possess quirky and humorous tone.
Hitesh Dhingra, Founder & MD, The Male Business said: “Being a gentleman is a journey, one thing that a gentleman continuously strives to be, fairly than a spot. #TheManGotGame is an elaborate endeavor to carry out this side of cricketers who dedicate them selves to The Gentleman’s match and, in the system, manual our end users to elevate their grooming sport and come to be a superior edition of by themselves.”
To choose the marketing campaign a notch above, The Person Corporation has also signed on a well known Indian cricketer whose name has not been revealed still. But we are guaranteed a thing thrilling and eventful is likely to come about.
The put up Celebrating the Gentleman’s Sport with #TheManGotGame appeared initially on Imaginative Web site on Indian makes, Advertising and Promotion.