If you are interested in increasing the brand strength of your firm there is someone you need to meet. His name is Edward Thorndike. You may remember his name from Psych 101 as a pioneer in educational psychology. In 1915 he published a paper in which he identified an unusual problem. The Halo Effect Thorndike…
What does it take to create a movement with your business? Rejected by Shark Tank investors yet his business is booming. Eric Bandholz is the founder of BeardBrand. BeardBrand is much more than a company that sells beard oil and beard care products. According to Eric, BeardBrand is a movement for the bearded lifestyle. Established in…
So you want to promote your ecommerce business through photography, but you want to catch your customer’s attention. This is extremely difficult to do. Especially in the age of social media when attention spans are shrinking to just eight seconds. Using a photo editor app can help you get one step closer to success through…
Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology of any or all given words. So does it really matter when Naming Agencies deliberately…
Branding a professional services firm comes in two flavors: 1) rebranding an existing firm or service line, and 2) launching a new one. These two approaches to a brand launch are similar in overall process but distinct in their twists and turns. Brand Launch Defined Brand launch is the process of creating a professional services brand where…
Have you ever wondered why certain individuals in your field rise out of nowhere to national prominence? These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Are these men and women just smarter than the rest of us? Or are they privy to some magical personal branding…
Instagram used to be simple. But the days dominated by square images are long gone. Now, you can share images, videos, time-lapses, boomerangs, stop-motion sequences, and live-streams. The biggest change came in 2016, with the introduction of Instagram Stories. This form of social sharing altered the way people interact online, creating new influencers and catapulting…
Do your names work in other countries?  How about worldwide?  Well that is a very daunting task for most product managers to achieve – in fact almost impossible to achieve guaranteed clearance without a lot of money. But you can, and should, have your names checked in your major international markets and then systematically register…
Video dominates. And not just on YouTube. In fact, four of the top six channels which global consumers use to watch video are social channels. And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021. Plus, technology conglomerate Cisco reports…
What’s the difference between an Instagram account with 10,000 followers and an account with 100? It’s simple. The first account has a better understanding of what people want and is providing it. It really is that simple: Understand what people need or desire, and then give it to them. Okay, I said it was simple…