What to blog about? The blank white screen and blinking cursor feel like doom. You start thinking about everything and nothing at the same time. What should you write? Where should you start? What would people be interested in?  This is not a fun place to be.  Especially when you promised your readers a new…
Partnership marketing has long been a core strategy for professional services firms seeking efficient ways to both grow and increase their profitability. For startups that may be on the cusp of a hot service innovation but lack market visibility and credibility, partnerships with established firms can provide much needed early recognition. Even for large firms…
Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun. The way to escape this…
Video content is on the rise. Especially when it comes to promoting products to customers.  And according to Hubspot’s report on “The State of Video Marketing in 2018,” 99% of marketers already using video will continue to do so in 2019, with 88% of this group increase spend on video. Sure, it can be tough…
Which marketing channel should you use? You don’t want to get this wrong. A good marketing channel will work with you to grow your business. A bad one can work against you. And time is of the essence. When your marketing budget is close to zero, you can’t afford to waste what little time you…
Businesses are cashing in with online video. In fact, studies show that 54 percent of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video is on the rise. Plus, while photos generally outperform videos in terms of engagement, video engagement is growing at a…
Passion drives most bloggers to share their experiences, expertise, and insider secrets on a topic. But passion alone won’t pay the bills. In order to make money blogging, you need to tie all your written content to an income source. In this article, we’ll break down how to make money blogging whether you’re a beginner…