To outsource or not to outsource? It’s a question that arises again and again in professional services management meetings. And the topic surfaces with particular frequency these days around the practice of marketing. Why? Because professional services marketing is evolving, and many firms are struggling to keep up. For years, professional services have been marketed…
Here is the deal: The best way to differentiate your website is through high quality website content. Even before there was such a term “content marketing” savvy marketers understood the importance of great website content. Website content is important for several reasons: Content gets people to your site. If you have great content it keeps people…
So you want to promote your ecommerce business through photography, but you want to catch your customer’s attention. This is extremely difficult to do. Especially in the age of social media when attention spans are shrinking to just eight seconds. Using a photo editor app can help you get one step closer to success through…
Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? It seems like a great thing to be, like a “trusted advisor” or a “team player.” But what does it actually mean to be a thought leader? How do you become one? Is it in fact a good…
Have you ever thought that you could have a wildly popular website…if you only knew how to promote it? It’s no secret that content is one of the great differentiators. But, it really isn’t content. It’s content promotion. There are two types of content, popular and unknown. Notice that I didn’t say anything about the quality…
Any firm that wants to succeed needs a marketing plan. Without one, an organization has no systematic approach for promoting itself to potential clients. The alternative is a haphazard, start-and-stop, inefficient effort that wastes time and money — two valuable resources no professional services firm can afford to squander. However, the marketing planning process that…
Instagram used to be simple. But the days dominated by square images are long gone. Now, you can share images, videos, time-lapses, boomerangs, stop-motion sequences, and live-streams. The biggest change came in 2016, with the introduction of Instagram Stories. This form of social sharing altered the way people interact online, creating new influencers and catapulting…
Do you want to have a sustainable marketing strategy for your business? Entrepreneurs battle challenges from getting funded to hiring the right team to drum up more business. One of the greatest challenges of all is attracting customers. New startups and established businesses can equally benefit from content marketing. Content marketing will help you establish…
In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay…
Video dominates. And not just on YouTube. In fact, four of the top six channels which global consumers use to watch video are social channels. And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021. Plus, technology conglomerate Cisco reports…