In the past, professional-grade video has been an expensive proposition. Shooting, editing and production required specialized equipment and expertise. Now, you have many more options, from low-cost do-it-yourself video blogs to polished corporate overviews. Fortunately, advances in technology have made even professional videography more affordable than ever. While the bromide “you get what you pay…
Video dominates. And not just on YouTube. In fact, four of the top six channels which global consumers use to watch video are social channels. And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021. Plus, technology conglomerate Cisco reports…
Do you use YouTube Analytics? Because without it, you’re shrouded in darkness. You have to guess which video topics will be successful. You’re left hoping that your content resonates with viewers. Basically, you have to cross your fingers each time you upload a new video. Worst of all, you may be making the same mistakes…
Content is the atomic particle of all digital marketing.  Rebecca Lieb, in her book Content: The Atomic Particle of Marketing, describes content as the single most important element of any marketing campaign. At Hinge, we talk about content as having changed the way professional services are both bought and sold. While the B2B community still thrives…
Blogging is an effective tool for ecommerce merchants. HubSpot found companies that publish at least 16 posts every month see about 3.5 times more traffic than those that post four or less. And if backlinks are part of your SEO strategy, a blog will increase inbound links by 97 percent.  But the benefits of blogging…
Digital marketing didn’t kill print marketing. It amplified it. According to the CMI’s 2015 B2B Content Marketing Report print or offline promotion is one of the top three paid advertising methods with its 57% market share. Print marketing is not only alive but it has become more powerful than ever. Print marketing is most effective…
What to blog about? The blank white screen and blinking cursor feel like doom. You start thinking about everything and nothing at the same time. What should you write? Where should you start? What would people be interested in?  This is not a fun place to be.  Especially when you promised your readers a new…
Partnership marketing has long been a core strategy for professional services firms seeking efficient ways to both grow and increase their profitability. For startups that may be on the cusp of a hot service innovation but lack market visibility and credibility, partnerships with established firms can provide much needed early recognition. Even for large firms…
Strategic marketing sounds like it would be a good idea for a professional services firm. And in fact, it is. Whether you are an accounting firm or a technology powerhouse, you face a lot of competition from many directions. New technology, commoditization and unrelenting price pressure add to the fun. The way to escape this…
Video content is on the rise. Especially when it comes to promoting products to customers.  And according to Hubspot’s report on “The State of Video Marketing in 2018,” 99% of marketers already using video will continue to do so in 2019, with 88% of this group increase spend on video. Sure, it can be tough…