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Ecommerce Tips & Tricks

Lead generation has been around for a long time within sales. But for ecommerce, the practice is leaner and more agile. When we think of a sales funnel from a traditional sense we think of a sales person emailing, calling, and setting up meetings in person with a lead. For ecommerce lead generation this funnel…
Do you remember learning about the stages of a butterfly when you were in grade school? Or perhaps you watched The Lion King and realized what “the circle of life” is? Or how about the saying that everyone knows: What goes up must come down? If you understand any of these references, then you already…
Ecommerce store owners are busy enough as it is. SEO, social, design. You don’t need another to-do. So we’ll apologize right away for adding one. It’s just that, well, GDPR compliance is too important to ignore. It’s been over a year since GDPR was implemented, and there are certainly lessons still to be learned and…
International shipping is a fact of life in ecommerce. Store owners have access to a market that is more or less the size of planet Earth. Which begs the question: How can you get products from Point A, which could be just about anywhere, to Point B, which could also be just about anywhere? This…
With data taking on an increasingly vital role in modern business, no tool is complete without an analytics feature. From YouTube to Twitter and Instagram, nearly every single platform out there is backed by its own integrated analytics tool. As the king of social media, Facebook is certainly no different.  To maximize your ecommerce business’…
Gatekeepers used to be everywhere. Very few people could start a business, publish a book, release a record, or broadcast their opinion without someone else’s financial backing. Unless you had a particularly wealthy and supportive relative, you’d have to try your luck at the bank or in countless soul-crushing meetings with investors. And even then,…
As you begin to create and launch your new business website, it’s easy to overlook the seemingly smaller details like the privacy policy. But this isn’t something that should slide through the cracks.  Your privacy policy is a critical element in covering your tail legally, and some countries require them by law. While they can…
You might think bookkeeping is boring. You’re probably right. However, do you know what’s worse than something that’s boring? Your business failing because you weren’t on top of your finances. Or even worse, losing money because you simply didn’t keep track of the dough. This happened to Ben Brown. After launching his Shopify store, Ben…
A business plan is a blueprint for your business. It sets out where you want to go and how you want to get there. While you might want to jump right into your ecommerce business and start selling, starting with a business plan is the foundation of a thriving business. Harvard Business Review found businesses…
Any entrepreneur can tell you that growing a business is tough. That makes perfect sense, as statistics often tell us that keeping a business afloat – without necessarily scaling for massive growth – is already tough in itself. According to the U.S. Small Business Association (SBA), about 20 percent of businesses fail before they turn…