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Ecommerce Tips & Tricks

You might think bookkeeping is boring. You’re probably right. However, do you know what’s worse than something that’s boring? Your business failing because you weren’t on top of your finances. Or even worse, losing money because you simply didn’t keep track of the dough. This happened to Ben Brown. After launching his Shopify store, Ben…
A business plan is a blueprint for your business. It sets out where you want to go and how you want to get there. While you might want to jump right into your ecommerce business and start selling, starting with a business plan is the foundation of a thriving business. Harvard Business Review found businesses…
Any entrepreneur can tell you that growing a business is tough. That makes perfect sense, as statistics often tell us that keeping a business afloat – without necessarily scaling for massive growth – is already tough in itself. According to the U.S. Small Business Association (SBA), about 20 percent of businesses fail before they turn…
A call to action is a signpost on the path toward a goal. Like a mile marker nudging a runner along during a marathon, or an arrow pointing a hiker to the summit. Calls to action let your visitors know where they are, and what they should do next. There are a million different ways…
The characteristics of an entrepreneur separate the go-getters from 9-5 employees working hard just to get by. If you’ve stumbled onto this article, you probably want to know whether you’ve got entrepreneur characteristics before diving into entrepreneurship. The truth is, deep down, you know the answer. I can’t make you an entrepreneur. But if you’ve…
Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, the best free video editing software will make your brand look slick and…
Productivity is everything for the busy entrepreneur. Especially if you’re flying solo or running things with a small-but-mighty team.  But when you’re working for yourself, your to do list never ends. That thing goes on forever.  I’m one of those old-school people who likes to write down my to do list with pen and paper.…
The world’s most adored and successful brands didn’t just pop up overnight. The truth is: It takes focused strategy and (a whole lotta) work to build a truly great brand. But what is brand strategy? In a nutshell, it’s your game plan for entering and conquering your company’s niche. It outlines all the good stuff,…
Think of your favorite brand. What’s so great about it? Does it have amazing customer service? Quality products? Affordable prices? Digging a little deeper – does the brand align with your own personal values? Do you feel like it really “gets” you and knows what you’re looking for? Your perception of what this brand stands…