When it comes to online browsing, many of us have multiple tabs open as we’re chatting on Facebook and reading the latest news and working. What helps us instantly recognize a particular website and swiftly move between these tabs?  The favicon. A favicon is the little icon that represents a website on browser tabs, navigation…
Video dominates. And not just on YouTube. In fact, four of the top six channels which global consumers use to watch video are social channels. And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021. Plus, technology conglomerate Cisco reports…
Gatekeepers used to be everywhere. Very few people could start a business, publish a book, release a record, or broadcast their opinion without someone else’s financial backing. Unless you had a particularly wealthy and supportive relative, you’d have to try your luck at the bank or in countless soul-crushing meetings with investors. And even then,…
At first glance, psychographics doesn’t seem like a marketing term. After all, it shares a dictionary page with psychosis (losing touch with reality), psychosomatic (physical problems caused by mental problems), and plain old psycho. But even if psychographics is in odd linguistic company, it is still something that every marketer should understand. This post will…
As a marketer, you’ve struck gold when you can engage your audience in an organic and meaningful way.  Going a little further, you’ve found the Holy Grail when those engaged audiences are so intrigued that they voluntarily share those experiences with others. If you do it right, that’s exactly what experiential marketing is capable of.…
What to blog about? The blank white screen and blinking cursor feel like doom. You start thinking about everything and nothing at the same time. What should you write? Where should you start? What would people be interested in?  This is not a fun place to be.  Especially when you promised your readers a new…
Over the last few years, video has become king of content. Everywhere you turn companies are finding new ways to make their products pop, including alluring product videos. Remember way back when – you know, like two years ago – when products just had a bunch of pictures? Those days are history. Using videos to…
It’s been months.  You’ve poured your heart and soul into your business. And don’t even get me started on that money… All down the drain. Zero. You read about people’s wins in Facebook groups and start to roll your eyes.  Oh please, those can’t possibly be real. I’ve spent months doing this. Trying and failing.…
On average, only 2.86 percent of ecommerce website visits convert into a purchase. Ouch. Why is it so low? Well, one reason is that a massive 69 percent of shopping carts are abandoned – that’s a lot of potential sales. So how can store owners prevent so many sales from falling through the cracks? One…
Which marketing channel should you use? You don’t want to get this wrong. A good marketing channel will work with you to grow your business. A bad one can work against you. And time is of the essence. When your marketing budget is close to zero, you can’t afford to waste what little time you…