What to blog about? The blank white screen and blinking cursor feel like doom. You start thinking about everything and nothing at the same time. What should you write? Where should you start? What would people be interested in?  This is not a fun place to be.  Especially when you promised your readers a new…
Over the last few years, video has become king of content. Everywhere you turn companies are finding new ways to make their products pop, including alluring product videos. Remember way back when – you know, like two years ago – when products just had a bunch of pictures? Those days are history. Using videos to…
It’s been months.  You’ve poured your heart and soul into your business. And don’t even get me started on that money… All down the drain. Zero. You read about people’s wins in Facebook groups and start to roll your eyes.  Oh please, those can’t possibly be real. I’ve spent months doing this. Trying and failing.…
On average, only 2.86 percent of ecommerce website visits convert into a purchase. Ouch. Why is it so low? Well, one reason is that a massive 69 percent of shopping carts are abandoned – that’s a lot of potential sales. So how can store owners prevent so many sales from falling through the cracks? One…
Which marketing channel should you use? You don’t want to get this wrong. A good marketing channel will work with you to grow your business. A bad one can work against you. And time is of the essence. When your marketing budget is close to zero, you can’t afford to waste what little time you…
Learning how to market a product can help you grow your store’s sales quickly. When you begin to master how to sell a product online, you give your business a chance to succeed. You’ll need to experiment with different marketing ideas to understand your target audience and market your product to them. In this article,…
The question of  “how to sell on Amazon” is one of the most popular ones. And it’s no surprise considering Amazon is the biggest online store in the world.  Shopify is an official Amazon partner to allow entrepreneurs, like you, to sell your products on Amazon as well. You can use Amazon as an additional…