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How to Grow Your Business

The average email marketing return on investment (ROI) is a $32 for every $1 spent. What’s more, according to market research firm Econsultancy, marketers rate email marketing as the second easiest digital channel to measure ROI. So, not only does email marketing pay well, you can track how your resources are being used. To be…
You need more customers. And, you need to acquire them at an acceptable cost. Because, if you can’t do those two things? …well, let’s not go there. Firstly then, how do you acquire more customers? Well, one proven method is Google Shopping.  This leading ecommerce traffic source accounts for over 16% of overall ecommerce site…
Video dominates. And not just on YouTube. In fact, four of the top six channels which global consumers use to watch video are social channels. And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021. Plus, technology conglomerate Cisco reports…
What’s the difference between an Instagram account with 10,000 followers and an account with 100? It’s simple. The first account has a better understanding of what people want and is providing it. It really is that simple: Understand what people need or desire, and then give it to them. Okay, I said it was simple…
Do you want to make money online? Then it’s extremely likely that your social media presence matters. A lot. In fact, Vishal Shah, the director of product management at Instagram, pointed out that roughly one-half of the businesses on Instagram don’t even have websites – relying on Instagram as their primary point of contact. But…
There’s no “secret” to Instagram success. But if there were, it would be consistency, quality, and high levels of engagement. Unfortunately, those things are easier said than done. What’s more, Instagram has more than one billion monthly active users and 25 million business profiles, so competition for attention is tough. To rise above the noise…
You might think bookkeeping is boring. You’re probably right. However, do you know what’s worse than something that’s boring? Your business failing because you weren’t on top of your finances. Or even worse, losing money because you simply didn’t keep track of the dough. This happened to Ben Brown. After launching his Shopify store, Ben…
What to blog about? The blank white screen and blinking cursor feel like doom. You start thinking about everything and nothing at the same time. What should you write? Where should you start? What would people be interested in?  This is not a fun place to be.  Especially when you promised your readers a new…
If you don’t have customers, you don’t have a business. Take it from the richest man in the world, Amazon founder and CEO Jeff Bezos: “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” Enter customer relations. Sure, it doesn’t sound as glamorous…
On average, only 2.86 percent of ecommerce website visits convert into a purchase. Ouch. Why is it so low? Well, one reason is that a massive 69 percent of shopping carts are abandoned – that’s a lot of potential sales. So how can store owners prevent so many sales from falling through the cracks? One…