Working from a home office has become a common alternative to the grind of working in the standard open-plan or cubical workplace environment. Often the domain of entrepreneurs and business owners, a home office gives you greater control and flexibility with your schedule. It allows you to work exactly how you want to – go…
Gatekeepers used to be everywhere. Very few people could start a business, publish a book, release a record, or broadcast their opinion without someone else’s financial backing. Unless you had a particularly wealthy and supportive relative, you’d have to try your luck at the bank or in countless soul-crushing meetings with investors. And even then,…
There are a multitude of reasons for starting a business. What could provide endless motivation for one person, might not work for another. Maybe you want an alternative to the 9-5 grind. Or just need to earn some extra cash for a holiday. Or perhaps it’s something else altogether. Whatever your reason for starting a…
The characteristics of an entrepreneur separate the go-getters from 9-5 employees working hard just to get by. If you’ve stumbled onto this article, you probably want to know whether you’ve got entrepreneur characteristics before diving into entrepreneurship. The truth is, deep down, you know the answer. I can’t make you an entrepreneur. But if you’ve…
After having children, priorities change as you figure out how your new addition fits into your life. Or, how your old life fits around your new addition. It’s not unusual that one parent will hit pause on their full-time career to become a full-time caregiver. But, even if being a stay-at-home parent was a choice,…
With 1.9 billion viewers and 5 billion video views per day, YouTube is a gold mine of opportunities for budding entrepreneurs trying to make a name for their businesses. As a free social marketing channel with such a wide reach, it’s certainly one that’s worth investing in. But with 300 hours of videos being uploaded…
The world’s most adored and successful brands didn’t just pop up overnight. The truth is: It takes focused strategy and (a whole lotta) work to build a truly great brand. But what is brand strategy? In a nutshell, it’s your game plan for entering and conquering your company’s niche. It outlines all the good stuff,…