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International Naming

-names-are-often-a-ve

+ Names are often a -ve

Just as we happily bid farewell to a bad me too product called Google+, new video services come online called Disney + and Apple +.  Walt Disney and Steve Jobs must be turning in their graves. Doesn’t management get that the + moniker only works for an extension of a product line, not a whole…
Take for example the name : Impulsports. We read at such great speed these days we don’t often notice good spelling or bad spelling. In our minds we do not even notice the phonology – let alone the correct morphology of any or all given words. So does it really matter when Naming Agencies deliberately…
Do your names work in other countries?  How about worldwide?  Well that is a very daunting task for most product managers to achieve – in fact almost impossible to achieve guaranteed clearance without a lot of money. But you can, and should, have your names checked in your major international markets and then systematically register…
Recently I was within earshot of Paramedics in the UK repeating the incorrect drug type over the phone to the awaiting Accident and Emergency department. They announced Clobazam  instead of Clonazepam. Thankfully, I was still with the patient and jumped on the error straight away. Calamity can happen so easily and so quickly where you…
Every so often a name comes along that actually gets some publicity or has the money to promote itself on TV. I was horrified when I first saw this name on a TV commercial.  Wow. Launching a new consumer shopping service (or is it a payment service) is hard enough nowadays, without having to drag…
While the current news is sensationalizing the potential airstrikes over the end of August in France and British Isles (and outside Europe too), the budget French airline company is buzzing  along nicely amongst happy travellers. They really are flying  higher and further from Paris Orly Airport, with their new re-branded name from Frenchblue to Frenchbee,…
Formula One is rife in Europe but Barcelona, Spain has lost its place on the grid to the beach side track in the Netherlands, aka Holland -Zandvoort Circuit. Zandvoort has risen from the dunes as the Dutch eagerly awaits great expectation from their Belgian import who races under the Dutch flag, Max Emilian Verstappen to…
a-tribute-to-james-burke

A Tribute to James Burke

Those of you old enough to have watched television in the 1980s may remember James Burke, host and driving force behind my all-time favorite science documentary series, Connections. In each episode, Burke would start with some scientific advancement, show how it led to other changes (in science, industry, or society), which would in turn lead…
son-of-nomen-est-omen

Son of Nomen Est Omen

In previous posts, I’ve advanced the idea that a name can be so bad that it’s good. Deliberately or by accident, a name comes out that provokes the reaction: “Well, if they’re using that name and they’re still in business, the product must be terrific.” Classic examples are family names that maybe didn’t sound weird…
In today’s world, competition for customers has become increasingly fierce throughout all industries.Branding is the key to differentiating your company from your competition. All good brands are built through the regular delivery of their brand promise. It is this consistency that builds trust with the consumer and lays the foundation for their support and promotion.…