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Search Engine Optimization, or better known as SEO is an integral part of digital marketing that dominates the market of almost every business. There is no way one can hope to make it big without the help of the tactics of Search Engine Optimization. It has grown to such an extent that you can find…
Key Performance Indicators or KPI’s are measurable values that allow you to assess whether performance has improved or not in a given area. As an example, it is possible to calculate the number of customers that one cashier is serving in an hour and then use this figure as a basis to see if other…
A beautiful, stunning webpage might look great, but is it benefiting your business? If your website isn’t managing to rake in sales, it’s time for an upgrade! In fact, 74% of conversion rate optimization programs improve sales. A few small design changes can go a long way to boosting your revenue. Ready to give your website…
e-Commerce is a big industry in Australia that seems to be growing. There are a lot of reasons this is happening, one being a large number of Australians who have access to the internet. It could also be due to the country’s stable economy, but one thing that is really taking things to the next level…
Affiliate marketing has provided a way for small businesses to promote their products and services with nearly the same reach as large corporations. This setup is advantageous for entrepreneurs since you only have to wait until a customer purchases your merchandise through your affiliate’s link before you compensate them with a commission. An affiliate program…
If you have a business and are embarking on online marketing efforts, you need to know about Google Tag Manager. These words might have been thrown around a time or two and it is not a good idea to ignore them. As a business owner, you need to be aware of what is working in…
Using Webspotter, you can see the list of websites based on PrestaShop. Now, PrestaShop is ranked fifth among all solutions in the eCommerce category, says Webspotter data. In this article, we look at the ten best and most beautiful websites using this popular eCommerce system. 1. Monsieur Chaussure Monsieur Chaussure is a French manufacturer and…
Did you know that the very first email was sent over forty-five years ago? That’s older than this author! Since then, people have sent hundreds of trillions of emails. From quick notes through to massive essays and everything in between. The average person checks their email multiple times per day and sends quite a few as…
How do you get REAL marketing education? At college? Sure, that’s one of the straightforward paths that lead you to a career in marketing. A degree is not necessary for this industry, but it sure sets you on the right track. The problem with colleges is that they don’t teach marketing well for the experts…
Being in any kind of business is always going to be all about the risks. There are a lot of times when companies can go down to bankruptcy just after one single mistake. Another might go piece by piece until nothing remains but a piece of history. Others might succeed today and become the next part…