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Marketing Your Store

In 2017, I spent $191,480.74 USD on Facebook Ads. That ended up resulting in $374,002.07 USD in store revenue. I learned a lot about Facebook’s ad platform, how to create an effective ad, and what really matters when it comes to getting conversions on your store. Mistakes were made along the way. Some ads failed.…
It’s all the hype these days and one of the latest trends in digital marketing. Yep, we’re talking about influencer marketing. Compared to social media marketing or even video marketing, influencer marketing is considered to be fairly new branch of marketing. Influencer marketing statistics show that an increasing number of businesses are also beginning to…
So you want to promote your ecommerce business through photography, but you want to catch your customer’s attention. This is extremely difficult to do. Especially in the age of social media when attention spans are shrinking to just eight seconds. Using a photo editor app can help you get one step closer to success through…
Want to be a part of the booming ecommerce market? Before you begin, it’s important to understand the cornerstone of ecommerce – the internet. Internet usage statistics will open your eyes to how the ecommerce market works. In this article, we’ll dig into internet statistics and the most commonly asked questions about the internet such…
Facebook, Twitter, Instagram – they’re the go-to social media platforms for entrepreneurs looking to promote their brand. But, are you missing a trick by ignoring the often overlooked Pinterest? Definitely – and we’re here to equip you with everything about Pinterest- including why you should use Pinterest for your business, Pinterest marketing tips and ideas,…
From the way we network, to the way we get our news – we’re slowly but surely moving everything online. And shopping is no exception.  In the past few decades, online shopping has gone from being non-existent to becoming a multibillion-dollar industry. Buying things online has become a common practice among millions of people around…
Have you ever wondered why some articles go viral and others just… don’t? Or why one product flies off the shelves, but a similar (or maybe even superior) product collects dust?  Imagine being able to grab the attention of your clientele with ease, sucking them into your website, your blog or your store. Imagine increasing…
Two of the biggest shopping days for online retailers are quickly approaching: Black Friday and Cyber Monday. If you are an online merchant and you haven’t started to think about how you can increase your sales over these two days, this article can be your benchmark. It’s your opportunity to join in on the frenzy…
Marketing is hard work. Fortunately, marketing automation software can cut your workload in half. No marketing expertise under your belt? No problem. Don’t worry if you don’t know where to start. Truth is, if you saw how bad my first Facebook ad was, you’d be embarrassed for me. But automation wasn’t as popular back then…
The average email marketing return on investment (ROI) is a $32 for every $1 spent. What’s more, according to market research firm Econsultancy, marketers rate email marketing as the second easiest digital channel to measure ROI. So, not only does email marketing pay well, you can track how your resources are being used. To be…