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Marketing Your Store

It’s probably one of the more frustrating things to see as an online retailer: abandoned shopping carts. We’ve all done it; we’ve gone online, shopped for something, added it to our shopping cart, and then didn’t follow through with the purchase. We left our shopping carts abandoned with items remaining in them. It’s similar to…
So you’ve read about how lucrative ecommerce can be and you’re keen to give it a go. You know you’ve got to sell. But where and how do you begin? Started in 1995, eBay has become one of the most popular online marketplaces for sellers to market and sell their goods today and is certainly…
Getting new leads can be tough. Getting new leads consistently, at an acceptable cost-per-lead (CPL) can sometimes feel impossible… But, it must be done. What’s more, the competition is fierce. The internet has leveled the playing field, and the rewards go to those who adapt fastest. So how can you get ahead of the competition…
Twitter is a social media platform that’s fast, fun, and most importantly for ecommerce businesses, free. It can help you drive traffic to your online store, build a loyal customer base, and increase sales revenue, all without any upfront costs. But as you begin using Twitter, you’ll find that more and more online store owners are…
Video dominates. And not just on YouTube. In fact, four of the top six channels which global consumers use to watch video are social channels. And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021. Plus, technology conglomerate Cisco reports…
Whether you’re starting a new business from scratch or adding a new product to the lineup you already have, product launches are massively important. Successful product launches can set you up for long-term success even if you’re already relatively well-established in your industry. There’s a lot riding on this, which means that you need more…
Instagram is one of the most popular social media platforms in the world. In fact, around 1 billion people use Instagram every single month – that’s around 13 percent of the world’s population. Also, 80 percent of Instagram users follow one or more businesses, and 72 percent of users have purchased a product that they…
What’s the difference between an Instagram account with 10,000 followers and an account with 100? It’s simple. The first account has a better understanding of what people want and is providing it. It really is that simple: Understand what people need or desire, and then give it to them. Okay, I said it was simple…
Do you want to make money online? Then it’s extremely likely that your social media presence matters. A lot. In fact, Vishal Shah, the director of product management at Instagram, pointed out that roughly one-half of the businesses on Instagram don’t even have websites – relying on Instagram as their primary point of contact. But…
Gatekeepers used to be everywhere. Very few people could start a business, publish a book, release a record, or broadcast their opinion without someone else’s financial backing. Unless you had a particularly wealthy and supportive relative, you’d have to try your luck at the bank or in countless soul-crushing meetings with investors. And even then,…