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Marketing Your Store

It’s safe to say that YouTube is the most popular video platform out there.  The simplicity of YouTube is one of the many reasons why it has exploded in popularity over the years. YouTube makes it so easy for content creators to share their content with a large audience. And as a result, there’s a…
Embarking on an ecommerce venture and not quite sure how to begin marketing? Considering the ever-increasing use of social media, this is a great first step when it comes to your internet marketing strategy. From Facebook and Twitter to YouTube and Snapchat, your target audience can be found across many different social media platforms. But…
Knowing what to post on social media is just half the battle. When is the best time to share it with the world?  The best times to post on social media are when your customers and followers are online. Of course, there are actual times that work best for your brand and we’ll dive into…
Nearly half of the global population is on some form of social media. These online channels continue to change the way consumers interact with brands. Brands are more accessible to the public than ever before. With just a few taps on a screen, a user can engage with a company in real time. And users…
Video content is on the rise. Especially when it comes to promoting products to customers.  And according to Hubspot’s report on “The State of Video Marketing in 2018,” 99% of marketers already using video will continue to do so in 2019, with 88% of this group increase spend on video. Sure, it can be tough…
Most people might recall TikTok as being the hit pop single by Kesha. And we don’t blame them. But for the teens of the world, it has taken a completely different meaning. Try asking one of Gen Z’ers and they’ll tell you that TikTok is a completely new subculture.  TikTok is one of the fastest…
There are new marketing tactics popping up every single day. Ebooks. Whitepapers. Facebook ads. Twitter. Blogging. When you’re first getting started in the dropshipping game, it can be tough to figure out which ones you should be focusing on. Marketing on Instagram is one channel you should definitely explore. Instagram influencer marketing has helped some…
On average, only 2.86 percent of ecommerce website visits convert into a purchase. Ouch. Why is it so low? Well, one reason is that a massive 69 percent of shopping carts are abandoned – that’s a lot of potential sales. So how can store owners prevent so many sales from falling through the cracks? One…
The use of Facebook has become part of our routine. We don’t even notice it anymore. We pick up our phones, or open up our laptops, and go straight to Facebook to see what’s going on. In fact, Facebook has entered our lives so effortlessly, that at this point it’s hard to imagine a life…
Businesses are cashing in with online video. In fact, studies show that 54 percent of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video is on the rise. Plus, while photos generally outperform videos in terms of engagement, video engagement is growing at a…