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Marketing Your Store

Gatekeepers used to be everywhere. Very few people could start a business, publish a book, release a record, or broadcast their opinion without someone else’s financial backing. Unless you had a particularly wealthy and supportive relative, you’d have to try your luck at the bank or in countless soul-crushing meetings with investors. And even then,…
Social media marketing is more important than ever before. Today, billions of people use social media, and that number is growing every day. You’re probably already engaged in some form of social media marketing, but in order to stand out from your competitors in a crowded market, you’ll need to become a social media marketing…
What’s the difference between an Instagram account with 10,000 followers and an account with 100? It’s simple. The first account has a better understanding of what people want and is providing it. It really is that simple: Understand what people need or desire, and then give it to them. Okay, I said it was simple…
Do you use YouTube Analytics? Because without it, you’re shrouded in darkness. You have to guess which video topics will be successful. You’re left hoping that your content resonates with viewers. Basically, you have to cross your fingers each time you upload a new video. Worst of all, you may be making the same mistakes…
The importance of branding can’t be overstated. Good branding will set you apart from your competition and keep customers coming back. But how do you go about branding your business? What does that even mean? Instead of explaining branding with vague terms like “visual identity” and “sans serif font family,” we’re going to go over…
The question of  “how to sell on Amazon” is one of the most popular ones. And it’s no surprise considering Amazon is the biggest online store in the world.  Shopify is an official Amazon partner to allow entrepreneurs, like you, to sell your products on Amazon as well. You can use Amazon as an additional…
Influencer marketing is hands down one of the best marketing strategies you can use today. In fact, many experts will tell you that it’s the single-best method of marketing. Over the last few years, influencer marketing has become an immense and essential part of the marketing landscape. Anymore, it’s difficult to find brands that aren’t…
It’s probably one of the more frustrating things to see as an online retailer: abandoned shopping carts. We’ve all done it; we’ve gone online, shopped for something, added it to our shopping cart, and then didn’t follow through with the purchase. We left our shopping carts abandoned with items remaining in them. It’s similar to…
On average, only 2.86 percent of ecommerce website visits convert into a purchase. Ouch. Why is it so low? Well, one reason is that a massive 69 percent of shopping carts are abandoned – that’s a lot of potential sales. So how can store owners prevent so many sales from falling through the cracks? One…
Video content is on the rise. Especially when it comes to promoting products to customers.  And according to Hubspot’s report on “The State of Video Marketing in 2018,” 99% of marketers already using video will continue to do so in 2019, with 88% of this group increase spend on video. Sure, it can be tough…