Which marketing channel should you use? You don’t want to get this wrong. A good marketing channel will work with you to grow your business. A bad one can work against you. And time is of the essence. When your marketing budget is close to zero, you can’t afford to waste what little time you…
Learning how to market a product can help you grow your store’s sales quickly. When you begin to master how to sell a product online, you give your business a chance to succeed. You’ll need to experiment with different marketing ideas to understand your target audience and market your product to them. In this article,…
Whether you’re just getting started on your entrepreneurial journey or looking to branch out into new marketing channels, you may be wondering how you can create a social media marketing plan that will help your ecommerce store grow. It’s well known that social media is a marketing channel that many ecommerce brands have already used…
Businesses are cashing in with online video. In fact, studies show that 54 percent of consumers want to see more video content from a brand or business they support. So, it’s no surprise that video is on the rise. Plus, while photos generally outperform videos in terms of engagement, video engagement is growing at a…
Learning how to sell on Instagram offers businesses of all sizes incredible opportunities to reach their target audiences and drive sales. In September 2017, Instagram announced that its business community had grown to 2 million advertisers, just six months after reaching 1 million advertisers earlier that year in March. From major brands to local mom-and-pop…
There are new marketing tactics popping up every single day. Ebooks. Whitepapers. Facebook ads. Twitter. Blogging. When you’re first getting started in the dropshipping game, it can be tough to figure out which ones you should be focusing on. Marketing on Instagram is one channel you should definitely explore. Instagram influencer marketing has helped some…
The use of Facebook has become part of our routine. We don’t even notice it anymore. We pick up our phones, or open up our laptops, and go straight to Facebook to see what’s going on. In fact, Facebook has entered our lives so effortlessly, that at this point it’s hard to imagine a life…
The importance of branding can’t be overstated. Good branding will set you apart from your competition and keep customers coming back. But how do you go about branding your business? What does that even mean? Instead of explaining branding with vague terms like “visual identity” and “sans serif font family,” we’re going to go over…
The question of  “how to sell on Amazon” is one of the most popular ones. And it’s no surprise considering Amazon is the biggest online store in the world.  Shopify is an official Amazon partner to allow entrepreneurs, like you, to sell your products on Amazon as well. You can use Amazon as an additional…
An influencer marketing platform is an online tool that connects brands and agencies with different types of influencers to promote specific products or services. Essentially, an influencer platform makes it really easy to do influencer marketing. However, for those who don’t use an influencer marketing platform, the process can be quite tedious and lengthy. In…