You need more customers. And, you need to acquire them at an acceptable cost. Because, if you can’t do those two things? …well, let’s not go there. Firstly then, how do you acquire more customers? Well, one proven method is Google Shopping.  This leading ecommerce traffic source accounts for over 16% of overall ecommerce site…
Getting new leads can be tough. Getting new leads consistently, at an acceptable cost-per-lead (CPL) can sometimes feel impossible… But, it must be done. What’s more, the competition is fierce. The internet has leveled the playing field, and the rewards go to those who adapt fastest. So how can you get ahead of the competition…
Video dominates. And not just on YouTube. In fact, four of the top six channels which global consumers use to watch video are social channels. And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021. Plus, technology conglomerate Cisco reports…
Search engine optimization (SEO) is a crucial part of creating an ecommerce site that gets traffic. But keeping up with the latest changes to search engines is tough. Especially when Google changes every day. What’s more, Google’s ten blue links don’t drive as much organic traffic as they used to. Why? Because of new SERP…
Let’s start with the obvious: Google is the largest search network.  It saw 246 million U.S. unique visitors in December 2018 alone, and people conduct more than  3.5 billion Google searches each day. Over the years, Google has made changes to the way we search and get results. One of those changes is the addition…
If you’re somebody with limited knowledge of Facebook advertising and a relatively small budget, then we’re a lot alike. You and I likely have the same reservations about spending our hard-earned money on advertisements, especially when getting it right might take a few hundred extra dollars. That’s why I decided to be your guinea pig. …
The secret to success boils down to experimentation. And to succeed through experimentation, you need to try everything at least once.  I created my first Facebook Ad in 2014, which was an engagement ad, to get a feel for how the platform works. That first ad didn’t get actually get any engagement, and that failure…