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Small Business Marketing

I’m always looking for ways to make business events, conferences, and shows a little more exciting. Often, setting the scene to fit a theme is one of the best ways to do that. With the recent release of the Jurassic World films, I’ve noticed dinosaurs coming back in a big way. More and more are…
Marketing your business is one of the most important expenses you will incur as an entrepreneur. The reasoning is simple: if people don’t know who you are and what you offer, how can they purchase your goods or services? Unfortunately, marketing is also the main area where cuts are made. Here are five ways you…
With the present restrictions on corporate budget, printing a presentation folder for your company can be a much more affordable method of spreading your marketing message as opposed to a corporate brochure. When printing presentation folders, you can utilize various functions. In this article, we are sharing the main reasons why you should think about printing presentation…
If you’re planning to run a business startup, you should be prepared for the issuance of your first press release. It should be worth remembering that online press release distribution can allow the media to know about your business and help promote your brand identity. However, for you to maximize the benefits of using press…
The world of business can be a tough place to navigate. Finding customers is one of the biggest challenges any company faces. Luckily, modern tools come to your rescue. There are many ways to generate leads; in fact, there are some businesses that offer digital lead generation services and programs. Along with a well-planned sales…
When you have a brick-and-mortar store, it can be easy to feel like you’re left out of modern marketing. We’re constantly hearing that customers don’t shop brick-and-mortar anymore, but is that the case? Not necessarily. What is true, is that you have to find creative ways to acquire new customers if you have a brick-and-mortar store,…
An insurance agent database is like the phone book of possible insurance agents. Except, instead of being a physical phone book, it’s one that you can find on the Internet or as a software on your computer. It’s the age of technology, after all. An insurance agent database has all the contact information that you need…
With a booking campaign on Spotify you have the opportunity to demonstrate both quality and quantity, increasing the total number of listeners on the first day AND getting fans to add your song to their listening queue. Pre-bookings are an easy way to gain momentum on Spotify before the official release date of your music. A…
Quality is not enough to get you customers. While customers value high-quality products, they will not buy it if they don’t know it. That’s where marketing comes into play. Technology has advanced over the years, and more tools are available to help boost your business. But despite the digital revolution, traditional marketing methods have not…
Marketing helps bring in customers, but not all marketing campaigns are successful. After each marketing campaign, you should be analyzing your return on investment (ROI) to determine whether a similar campaign should be completed in the future. No matter what the size of your business is, knowing how to calculate your ROI can help you determine…