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Small Business Marketing

If you’re planning to run a business startup, you should be prepared for the issuance of your first press release. It should be worth remembering that online press release distribution can allow the media to know about your business and help promote your brand identity. However, for you to maximize the benefits of using press…
The world of business can be a tough place to navigate. Finding customers is one of the biggest challenges any company faces. Luckily, modern tools come to your rescue. There are many ways to generate leads; in fact, there are some businesses that offer digital lead generation services and programs. Along with a well-planned sales…
When you have a brick-and-mortar store, it can be easy to feel like you’re left out of modern marketing. We’re constantly hearing that customers don’t shop brick-and-mortar anymore, but is that the case? Not necessarily. What is true, is that you have to find creative ways to acquire new customers if you have a brick-and-mortar store,…
An insurance agent database is like the phone book of possible insurance agents. Except, instead of being a physical phone book, it’s one that you can find on the Internet or as a software on your computer. It’s the age of technology, after all. An insurance agent database has all the contact information that you need…
With a booking campaign on Spotify you have the opportunity to demonstrate both quality and quantity, increasing the total number of listeners on the first day AND getting fans to add your song to their listening queue. Pre-bookings are an easy way to gain momentum on Spotify before the official release date of your music. A…
Quality is not enough to get you customers. While customers value high-quality products, they will not buy it if they don’t know it. That’s where marketing comes into play. Technology has advanced over the years, and more tools are available to help boost your business. But despite the digital revolution, traditional marketing methods have not…
Marketing helps bring in customers, but not all marketing campaigns are successful. After each marketing campaign, you should be analyzing your return on investment (ROI) to determine whether a similar campaign should be completed in the future. No matter what the size of your business is, knowing how to calculate your ROI can help you determine…
If you are looking for ways to present your brand, you might have heard about teardrop banners. Teardrop banners? You wonder what that means. They are called teardrop flags and in some places, teardrop feather flags. They look like the shape of the teardrop. The process of making this flag is printing with the sublimation…
New businesses are always in need of new clients. Small businesses can sometimes fail because they go unnoticed. The more people that notice them the more business they have. Whereas, the fewer people that notice them the less business they have. This is why it is so important to businesses, especially those just starting out,…
For as long as goods have been sold, business owners have been looking for ways to promote their products to consumers. And advertising is one of the oldest and most effective methods for boosting brand profile, reaching new customers, and –– at the end of the day –– making businesses more profitable. Now, companies have a myriad of…