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Social Media Marketing

Imagine you’ve just given a keynote speech to a large group of people. Or, in other words, you’ve delivered some content to an audience. After you have spoken, everyone gathers in the reception area. Attendees approach you to shake your hand, sing your praises, share their perspectives, and introduce you to other people of interest. …
Unless you’ve been living under a rock, you’ve probably heard the buzz about social media app TikTok. And with its easy-to-consume content being watched by millions of people every day, it’s simple to understand why there’s a growing buzz about TikTok ads. With the app attracting 500 million active users worldwide, TikTok is a marketer’s…
So you want to promote your ecommerce business through photography, but you want to catch your customer’s attention. This is extremely difficult to do. Especially in the age of social media when attention spans are shrinking to just eight seconds. Using a photo editor app can help you get one step closer to success through…
Instagram used to be simple. But the days dominated by square images are long gone. Now, you can share images, videos, time-lapses, boomerangs, stop-motion sequences, and live-streams. The biggest change came in 2016, with the introduction of Instagram Stories. This form of social sharing altered the way people interact online, creating new influencers and catapulting…
Getting new leads can be tough. Getting new leads consistently, at an acceptable cost-per-lead (CPL) can sometimes feel impossible… But, it must be done. What’s more, the competition is fierce. The internet has leveled the playing field, and the rewards go to those who adapt fastest. So how can you get ahead of the competition…
Twitter is a social media platform that’s fast, fun, and most importantly for ecommerce businesses, free. It can help you drive traffic to your online store, build a loyal customer base, and increase sales revenue, all without any upfront costs. But as you begin using Twitter, you’ll find that more and more online store owners are…
Video dominates. And not just on YouTube. In fact, four of the top six channels which global consumers use to watch video are social channels. And it’s not like things are slowing down: Facebook’s EMEA Vice President Nicola Mendelsohn predicts that their content will probably be “all video” by 2021. Plus, technology conglomerate Cisco reports…
Instagram is one of the most popular social media platforms in the world. In fact, around 1 billion people use Instagram every single month – that’s around 13 percent of the world’s population. Also, 80 percent of Instagram users follow one or more businesses, and 72 percent of users have purchased a product that they…
What’s the difference between an Instagram account with 10,000 followers and an account with 100? It’s simple. The first account has a better understanding of what people want and is providing it. It really is that simple: Understand what people need or desire, and then give it to them. Okay, I said it was simple…
Do you want to make money online? Then it’s extremely likely that your social media presence matters. A lot. In fact, Vishal Shah, the director of product management at Instagram, pointed out that roughly one-half of the businesses on Instagram don’t even have websites – relying on Instagram as their primary point of contact. But…