Developing a brand strategy is one of the hardest steps in the marketing plan process. It is usually the element that represents a greater challenge to most businesses, but it is a vital step in creating the identity of a business. The three main components of your business indicated below will be identified by your…
Introduction to the Industry Now is a pretty poor time to be a construction company. The year started optimistically with Channel NewsAsia reporting BCA (Building and Construction Authority) projecting “construction demand to grow in 2017”. By July, Singapore Business Review reported MTI’s (Ministry of Trade and Industry) gloomy statistics: the sector had further shrunk by…
  Branding has never been more important than it is today. The ever-changing dynamics of the digital age mean consumers have an abundance of choice, with each company ready to fulfil their needs. Even though a lot of consumer transactions and interactions take place online, how businesses conduct themselves offline, often in real-time interactions leaves…
Very few people make a decision without carrying out some form of research. Be it a new cellphone, a car, a house, or even buying a business, you simply don’t walk into a purchase blind. Research is what can make the difference between success or failure. The same theory can be applied to brand and…
Deciding to create and run your very own brand is an exciting prospect, although it can be rather daunting at the same time. Every business or brand faces problems no matter their size. Today we’re going to have a look at ten of the most common problems that a brand or business can encounter. Money…
Many people are so eager to get their brand out into the world; some miss the crucial steps necessary to ensure their brand stands out. In the past brand saturation was seen as only an issue for large corporations, but now any business in any market has to prove its worth to draw customers in.…
Do you feel like you are the only one holding your company together? Employee engagement became a focus in the 1990’s when it was apparent employee satisfaction could be high, yet brand’s failed consistently. Employee engagement is about employees feeling passionate about their work, committed to company goals, and consistently making a great effort to…
May has flown past just like that, and during this time, The Brand Theatre has been busy learning and sharing our Branding knowledge to many others at this year’s HR Summit 2016. This happened between 17 May to 18 May at Suntec City. For those who couldn’t make it to watch Jerome speak live for…
Throughout our entire Brand Consultancy experience, we have found that some Brands succeed and others don’t, which led us to beg the question: Why do Brands fail? We then came up with five comprehensive reasons why they do. Use these reasons below as lessons to overcome the challenges your Brand faces. The post How to…
Statistically, the economic projections for 2016 are bleak. All businesses are looking to cut back on spending and SMEs have gone into hiding, lying dormant to wait for a financial storm to pass. While most are bracing themselves for the worst, you can take this chance to dance in the rain. Because there are branding…