Disrupt or be disrupted (or yawn) — one buzzword to rule them all

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Linguist Geoff Nunberg has a excellent piece on NPR’s Refreshing Air today about what need to be the most around-used buzzword in organization now: Disrupt / Disruptor / Disruption. Right here are some juicy excerpts: Buzzwords feed off their emotional resonances, not their strategies. And for pure resonance, “disruptive” is hard to conquer. It is a term with deep roots…. A person way or an additional, the word evokes obstreperous…

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