History & Marketing Strategies of Engage Deo


Firm identify: Engage Deo
Founder: Yogesh Chander Deveshwar(Chairman )

Engage Deo is a merchandise of ITC Constrained which is an Indian multinational conglomerate business with its headquarters at Kolkata, West Bengal. Interact deo is right now a domestic name right after it has gained immense recognition given that its launch in 2014.

engage deo ads

How it all started out

I.T.C Minimal was proven as the Imperial Tobacco Corporation of India in 1910, which was later named India Tobacco Company and ultimately modified to I.T.C. Constrained in 1974. ITC Ltd devoted by itself to the expansion and consolidation of cigarettes and leaf tobacco business.

Afterwards it spread its wings to consist of motels, paperboards and speciality papers, packaging, agri-business enterprise, packaged foods and confectionery, information technologies, model clothing, private care, stationery, protection matches and other FMCG goods.


The first many years due to the fact the launch of the enterprise, was dedicated in the direction of the development of leaf-tobacco organization. Its packaging and printing enterprise commenced as a backward integration for the organization of cigarettes. Currently ITC is identified to be the most complex packaging home in the country. ITC has developed and custom made its brand names catering to the requires of thousands and thousands through the nation.

Just one of its models in the classification of personalized care named Interact Deo was launched in September 2014. Considering that the start of Interact Cologne Sprays – a selection of colognes for adult males and females there has been no turning back again. Interact cologne sprays have bigger fragrance dosage and % fuel which enables lengthy lasting fragrance and a lot more utilization. A huge range of fragrances has been released since then, exquisitely crafted by specialists from abroad that enchant the customers of India. The hottest solution of the brand name which is named pocket fragrance resembling a compact box and can very easily be fitted into a pocket has revolutionised the idea of perfume in just about every way.

Advertising and marketing Approach of Interact Deo and the Reasons at the rear of Its Achievement

ITC has released a number of progressive advertising and marketing procedures over the yrs to promote its merchandise and generally comes up with one of a kind approaches to current market it. Some of the strategies consist of:

  • Promoting

ITC has created some severe investments when it will come to advertising its manufacturers. Due to the fact a product or service like a deodorant has no manufacturer loyalty it is important to endorse the products in this kind of a way that it can make massive influence in the minds of the men and women. In-store promotions variety a fantastic component of its marketing. Since ITC Have interaction competes with previously well known manufacturers like Axe, Fogg, He, and so on it is incredibly vital for the model to have distinctiveness of its possess.

  • Topic

ITC chose the theme of chemistry for the advertising of its manufacturer and it is the 1st of its variety to be termed ‘couple deodorant’. This is fairly route breaking in its own way as it quashes the monotony of the theme of ‘men draws in women’ and depicts gentlemen and women as equals. This strategy grew incredibly well known between the youth and youthful partners in the course of the state. The deos came in 3 pairs Hurry and Blush, Mate and Spell, Urge and Tease which was rather an modern way to start a product or service.


  • Packaging

Engage’s theme of playful chemistry is perfectly complimented with the unique packaging style and design. Ranging from obvious clear packaging, desirable layouts of cologne sprays, the unconventional packaging of its pocket perfume to the unconventionality of Engage On high quality fragrance it has exhibited a wide vary of assortment when it came to packaging.


  • Promotions

The fragrance market place of India has been through substantial variations and a whole lot of experimentation has been carried out in this industry as nicely. The marketplace which only has attar as its lone product now has a assorted vary of product or service portfolio ranging from perfumes, deo-spray, and deo-stick to cologne. Fragrance has grow to be an merchandise of everyday crucial for the present day buyers who want to smell fresh all working day long.

ITC has rolled out rigorous promotions in the kind of infomercials and other digital promotions as a means to endorse its items. Apart from that on floor activations, college or university programmes and making pre-launch buzz aid the model popularize among the the masses.  


  • Research 

  The people connected with the model carries on entire fledged analysis right before its start. This is very very important as it presents the firm a crystal obvious thought about the merchandise they are heading to launch and if it fits into the way of life and finances of its consumers. Study also will help the small business to extend the in various other categories as nicely.


Engage strategies

ITC spends sizeable volume of money for the Have interaction strategies and it has proven drastic final results. One particular of the campaigns that spurred the profits of Deo to a whopping fifteen% in Kolkata was named Interact with Valentine Offer. During this campaign, one of a kind pair seats were being installed in a multiplex in Kolkata, exclusive interact glass ended up produced for couples.

Arduous campaigns were carried in espresso retailers and totally free gifts have been presented out. Purchasing isles were being also targeted as effectively as a big percentage of customers who spends on deos appear from the purchasing isles. These campaigns give the idea about the pulse of the customers and also empower them to occur up with greater concepts to give men and women outstanding experiences. 

The brand name Have interaction with its playful disposition of chemistry in a couple caught the notice of the youth in India. It rejects the way deodorants were being portrayed as a male phenomenon. The portrayal of gentlemen and women of all ages as equals is groundbreaking and resonates with modern day moments. This concept of equality is so simplistically as a final result the sale of women’s deos is driving the marketplace with a lot quicker progress.


Even following getting pitted with the huge names in the industry of fragrance Interact is capable to keep on its personal and carve a area of interest for them. ITC Ltd has emerged as the 2nd biggest player in the domestic deodorant current market offering rival brands like Axe, Aged Spice a run for their funds. With proper campaigns and rigorous research operate the firm is capable to achieve a substantial portion of people today. Its availability in distinctive designs and sizes and affordability also additional to its huge level of popularity.


The put up Background & Marketing Approaches of Engage Deo appeared to start with on Creative Blog site on Indian brand names, Internet marketing and Promoting.


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