History & Marketing Strategies of Frooti Fizz


Enterprise Identify- Frooti Fizz
Founder- Chauhan relatives (Parle Agro Pvt. Ltd)

Frooti fizz is the first fizzy consume which is primarily based on the mango juice. This juice is the combination of the famed Frooti with the flavoring of fizz. This consume is for providing relief to the prospects from the scorching heat of the Indian summer time times. In this consume, the shopper would be able to style the freshness of mango juice with the fizzling soon after flavor of carbonated h2o. 

This drink is the come below the sequence of Appy Fizz line, which provides a lot more emphasis on the gentle fruits drinks. This consume would offer an choice to Indian clients who had been hunting for the substitute to the outdated carbonated beverages. 


How It All Started 

Parle Agro was set up in the yr of 1929. This company was an offshoot of the Parle Solution which was established by the Chauhan Family members which belongs to the Vile Parle in Mumbai. Originally the Parle Business was divided into three distinctive parts. Parle Agro was then owned by Prakash Chauhan and his daughter. 

Pale Agro started off their procedure in the 12 months of 1984. They released their consume Frooti in the year of 1985. Frooti was the fast hit in the marketplaces of India. Presently this drink is the largest selling drink in the nation. Later on, the firm also produced the bottled h2o in the yr of 1993 and plastic packaging in the calendar year of 1996. 

In the calendar year of 2005, the business launched the initial drink in the series of carbonated fruit drink. This drink was the combination of apple clear apple juice and sparkled drinking water. This consume was advertised as the foundation of the cocktail beverages.  

This carbonated consume was a big achievements commercially throughout India. Just after the results of Appy fizz, the enterprise launched Grapy Fizz which is the combination of grape juice and carbonated h2o. This consume was a business failure. Then the company released the newest Frooti Fizz for as the subsequent installment of the carbonated fruit drink.



Frooti fizz is the most recent addition to the extensive listing of drinks launched by Parle Agro Pvt. Ltd. This sparkling drink was launched in March 2017. The primary goal behind this launching of this fruit consume was to establish it as an extension line of the legacy model of Parle Agro, Frooti. The firm also want to make Frooti Fizz as the upcoming new successor of the legacy brand. 

This launching of new Frooti Fizz is the to start with extension in the 32 decades background of the well known consume. This consume was launched in the pet bottle and canned kind. This drink was introduced across 1.two million outlets. The fruit consume would give the people an substitute to the existing artificial carbonated beverages in the current market. 


Frooti Fizz’s Advertising Approach and Fascinating Causes powering Its Grand Success

The strategic time for launching Frooti Fizz:  For their footprint in the beverage sector, Parle Agro launched its new products at the starting of the summer months. They strategically launched the drink when they see the transform in choices from cola based consume to the carbonated fruit consume.

With the latest rising development, Indians are now far more inclining to healthier and organic merchandise. Parle noticing these new traits, progressively shifted their consideration from fruit pulp beverages classification to the semi carbonated and carbonated fruit drinks. 


The extension of legacy brand Frooti:

Parle Agro applied the fond reminiscences of the Frooti to marketplace their new carbonated consume. Frooti is the country’s oldest fruit consume and it is loved by all most just about every age group of Indian masses. The organization efficiently revamp the outdated legacy into the new and humorous appears with a style that matches the recent era.

This intense and daring makeover turned the tide generating this new consume a new favourite amid the typical Indian masses. 


The mixture of two effective brand names:

Immediately after Parle Agro appreciated huge success on the Appy fizz, they turned their awareness to most eaten flavor in India. In accordance to the research, standard masses of India choose mango taste for their fruit juices.

Therefore, they merge their two best brands for planning a brand name new fizzy consume. This allows the enterprise to reconnect with the young age group in a considerably improved way.


Powerful publicity of Frooti Fizz:

The Company works by using numerous methods for garnering attention to their new drink. They were in a position to use the optical illusion as the background for delivering added effect on the viewers. They were being also capable to get publicity by sponsoring Bigg Boss and by getting an associate sponsor for IPL match.

The printed media also played a substantial component in garnering huge awareness to the brand name.


Frooti Fizz Campaigns

The focus on group for this new consume was the eighteen-12 months-outdated and previously mentioned. The emphasis on the balance that would assist them retain them their foundation among the young ones and venturing out to other new grown ups group. By roping Alia Bhatt as the new brand ambassador, the business would like to set emphasis on trendy, young and playful character of the new Frooti Fizz. 

The corporation made use of the 360-diploma marketing campaign for attaining far more interest to this new consume in a extremely shorter total. They integrated TVC, print, out of doors, digital, cinema, radio, and social media for collecting the interest of youthful Indian masses.  The #FrootiGoFuzzy marketing campaign of this consume brand is all about getting enjoyment in everyday living. It signifies the quirky and youthful character of young India and its similarity to the drink.


Frooti Fizz is a newly introduced drink which has presently manufactured his situation within the younger masses of India. This go to merge the two popular was not welcomed by quite a few critics. But with great advertising strategy and strategies, Frooti Fizz is now at the top rated placement for the carbonated fizzy drinks. Parle Agro is equipped to rediscover its new impression and productively implements the new brand picture for the all-new Frooti Fizz. 

This drink is beloved by each kids and adults. They liked the new flavor and new options of this drink so yet again producing Parle Agro as the quantity 1 in the carbonated drink class.   

The publish Heritage & Marketing and advertising Methods of Frooti Fizz appeared to start with on Imaginative Weblog on Indian models, Advertising and Promotion.


Please enter your comment!
Please enter your name here