Company Identify: – SSK
Owner : Mr. Govind Uttamchandani and Mr. Rajesh Uttamchandani 

How It All Started 

The SSK Group took off with the support and blessings of Expert Nanak Advertising, a organization that is associated in the distribution of T-series Audio cassettes, audio video clip and CDs units for the full of Maharashtra. A sturdy eyesight and a more powerful conviction produced the way for SSK’s development.

Understanding pretty early on that diversification is the mantra to achievement, management group decided to widen the scope of their business enterprises and enter unique markets. Currently, they have a strong grip in the Electronic Appliances, Cellular, Retail, Variable Data Printing, Agriculture and Actual Estate industries. The Team is on the lookout for enlargement strategies.



Brand Syska was established on fifteenth May perhaps 2012, and within just a limited span of time it has been equipped to produce a certain sector of its have. Syska implies Shree Yogi Sant Kripa Anant. The proprietors of Syska wished their manufacturer name to hook up with the Almighty and should really also be of deeper importance, so the name was derived.

Syska is a very well-set up and recognised brand that has distribute its item existence to various pieces of India. It commenced its functions from Pune in Maharashtra and later established its headquarters around there.

Team Syska is a established of vivid and proficient professional energetic workforce. The Group’s top rated management makes certain that the company’s workforce is determined to complete over and above expectations and purpose greater. Abilities and enthusiasm are an integral section of the business. The Business is confidently going in the direction of even larger results with set of experienced workforce. Syska Group is fast increasing and diversifying into a variety of categories.

Syska not too long ago designed an announcement about its partnership with Suyin Optronics and Biometronics to set up a very first of its variety camera modules factory in India. Syska also entered the wires and cables business enterprise and roped in Amitabh Bachchan as the brand name ambassador. Syska is in line with government’s mission of Make in India and has created a overall investment decision of above 350 crores to established up producing models in different parts of the state.

Syska led lights is the key product of the enterprise it provides new generation lights which is strength productive and price tag powerful. Syska LED products and solutions are remarkably electrical power successful, brighter and a lot more sturdy.

Marketing and advertising approach and Intriguing Specifics at the rear of its Achievements.



Syska is 1 of the primary users of LED current market in India. It gives attributes like high-quality examined products, dependability, durability and aesthetic layouts. Ground breaking items have offered Syska a bigger competitive edge in the client market because of to its fantastic provider, quick supply and innovative know-how. The solution is crafted in this sort of style in purchase meet up with international criteria.



Syska has a variety of producing vegetation in India and its automated abroad facility is in Korea. Syska has also marked its presence in global sector which contain locations like Africa, Middle-East, Sri Lanka, Nepal and Bangladesh. It has an extensive and impressive distribution network as it takes help of its mother or father corporation to distribute its merchandise.



Syska has exceptional product or service good quality and truthful price ranges which has helped take care of to defeat most of its rival makes. It faces competition from several rival models dealing in related products. Syska has adopted inexpensive pricing coverage so that it can gain gain in excess of competitor in the shopper current market. Selling prices are so inexpensive that consumer can easily get it. In addition, all its products are power-productive with a two-yr guarantee and consequently it is useful to buy Syska product or service in the prolonged term as it immediately begins chopping price rate.



Syska is a reputed manufacturer that has adopted intensive marketing and advertising coverage to generate beneficial visibility in the shopper industry. It has launched fashionable and useful ad campaigns through print media and digital that can be viewed on common channels of tv, publications, radio, newspapers and billboards in extremely populated regions. Syska also went social through social media platforms and has introduced recognition systems of merchandise by using YouTube, Fb, Twitter, its very own web-site. As element of the promotional campaign, the model gives savings on item prices at periodical intervals.


Syska Strategies

Syska is recognized for creating sensible campaigns for its item. Its commercials have this kind of an influence on purchaser that it has develop into first selection of the people. Several strategies are pointed out underneath: –

  1. Syska…Harr Shaam Aapke Naam!

Starring movie star brand name ambassador Mr. Irrfan Khan. The ad is at this time becoming aired on tv channels and film screens. The campaign seeks to spotlight the one of a kind features of the impressive LED lights launched by Syska in the Indian market place through the festive time.

  1. Syska… Wire much less nahin… Wire much more!’

Starring celebrity manufacturer ambassador Mr. Amitabh Bachchan to unveil their new product. The marketing campaign makes an attempt to highlight the unique attributes of the revolutionary merchandise line introduced by SYSKA in the Indian current market that will define differenlty the group of Wires. The interaction has also currently rolled out on news channels. SYSKA released the teaser on wires and cables in the month of July 2018

  1. Electronic Campaign Lit by #LightOfLove

The crucial goal guiding the conceptualisation of this electronic campaign was to showcase and distribute consciousness of like in the type of LED lights. The model focuses on the root of digital to express the message strongly among the digital audience who shell out most of the time on social media and other electronic platforms. It ensured that the digital campaign expresses an emotional angle via LED lights and celebrates the love of gentle, the SYSKA way. The resourceful script aims to deviate from the traditional principles of passionate like, it celebrates all sorts of love. Syska LED plugged into this emotion with a sweet, heartfelt film that turned the spotlight on the abiding bond amongst two old good friends who have stood by each and every other via the a long time.


Syska LED is one of the most reliable LED brand name in India. Backed by innovation and latest technologies, they are consistently introducing new selection of goods to satisfy the desires of the individuals.

The publish Historical past & Advertising and marketing Methods of Syska Model appeared initially on Innovative Site on Indian models, Promoting and Marketing.


Please enter your comment!
Please enter your name here