History and Marketing Strategies of Gatorade Brand

Brand: GatoradeManufacturer: PepsiCOCreated by:A research team of University of Florida   Gatorade is an energy drink, helping athletes around the world to unshackle their full potential and propel their energies. Originally developed in 1965 to help the athletes of Gator Football Club, it is now being manufactured by PepsiCo and is sold over 80 countries.…

History and Marketing Strategies of Ford Brand

Brand Name- Ford Motor CompanyFounded by- Henry Ford   Introduction- _______________________ The multinational automaker from America, Ford Motor Company, has its main headquarters, also known as the Glass House, located at Dearborn in Michigan, a suburb of Detroit. The company was founded by Henry Ford who later incorporated it on 16th June 1903. Commercial vehicles…

History and Marketing Strategies of Finolex Brand

Company Name: Finolex Cables LtdFounded By: PP and KP Chabra Finolex Cables Limited is a producer of electrical and communication cables and copper rods. The Company’s business sections include Electrical Cables, Communication Cables, Copper Rods and Others. The Electrical Cables product includes 1,100 Volts polyvinyl chloride (PVC) insulated cables; motor winding PVC shielded cables and…

History and Marketing Strategies of Fair and Handsome Brand

Company Name: Emami GroupFounded By: R S Agarwal and R S Goenka Introduction ____________________________ Fair and Handsome have been specially designed by Emami Private limited for men by skin care specialists using scientifically tested and clinically established techniques of Natural Vitamins, Anti-Irritants, Sunscreen that protect the skin from harmful Ultraviolet A and Ultraviolet B rays…

History and Marketing Strategies of Everyuth Brand

Company Name: EveryuthFounded By: Ramanbhai Patel Introduction _______________ Zydus Wellness Ltd. Offers a plethora of skin care products under the brand name of Everyuth Naturals. It has the advantage of being a skincare brand from a healthcare company. Everyuth Naturals always come up with products that talk about the different needs and skin types of…

History and Marketing Strategies of Dulux Brand

Company Name: Dulux internationalFounded By: AkzoNobel Introduction ___________________________ Dulux is an internationally accessible brand of architectural paint. The name Dulux is used by both Imperial Chemical Industries (ICI) and DuPont since 1931 and was one of the first alkyd-based paint making companies. It was started by AkzoNobel (although it was originally produced by ICI earlier to 2008) although the US markets are currently being…