The Rundown: Media consolidation wave is an effort to outlast, not...

In this week’s Rundown: Digital media’s consolidation period is on, and the key seems to be less about winning, but more about simply surviving. Meanwhile, agencies are also worrying about survival, especially when it comes to landing prized, hip direct-to-consumer clients. Their strategy: Convince those brands they’re just like them. Digital mediapalooza: It’s always better…

‘Contextual shopping’: Publishers are using model homes for retail experiences

Home-related publications like Real Simple, Hunker and Domino are using model houses to create experiential retail experiences that can drive affiliate revenue. Domino magazine has created staged homes for years. But this year’s house, located in Sag Harbor, NY was the first to include shoppable technology into the space. In partnership with Stage&Shop, a real…

Webinar: Using first-party authentication to grow revenue

The post Webinar: Using first-party authentication to grow revenue appeared first on Digiday.