Satiating the cheese cravings of thousands and thousands of people, Parag Milk Foods a person of India’s top non-public dairy business currently introduced the start of a new GO Cheese campaign #HarTastyCheezMeinGOCheese. The TVC narrates a tale of cheese enthusiasts savoring the delightful and joyful times with the type of cheese that suits their palate.
The new marketing campaign is an energy to teach individuals on Go Cheese currently being the vital ingredient in most loved dishes like pizza, fries and avenue sandwiches, which is getting eaten nearly each individual working day out of house at various QSRs & hotel chains. The campaign resonates with the small business aim of the model which is to maximize its get to from QSR restaurant to the houses, as everybody has attempted Go cheese somewhere outside. It connects with buyers by highlighting how Go Cheese tends to make all their favorite meals tastier by becoming current in them in distinctive ways and designs like grated, sliced, dip/sauces.
The TVC emphasizes storytelling with 3 generations who are enjoying daily times with their favourite food items. The film opens with a meeting room where by a younger girl is noticed savouring a pizza slice with pleasure from her favourite white and blue colored box. It shifts in direction of a delighted kid as he wholeheartedly dips his French fries in a bowl entire of melted cheese dip and enjoys it to his fullest.
The online video finishes capturing a heart-warming scene where by the deal with of an outdated guy lights up as the cheese from his sandwich he is fast paced munching on melts in his mouth with every single chunk. The film ends revealing ‘Har Delicious Cheez Mein GO Cheese’, be it grated, sliced or shredded.
The #HarTastyCheezMeinGOCheese marketing campaign reinforces Go Cheese as a metaphor for delicious food. The brand has generally been recognized to recognize the switching calls for of its buyers by frequently innovating and building exceptional variants of cheese.
Commenting on the launch of the new campaign, Akshali Shah, Senior VP, Tactic, Income & Marketing and advertising, Parag Milk Foods Ltd. said, “Go Cheese is India’s 2nd premier cheese brand name. We recognize our consumers’ flavor preference and consequently we have innovated about sixty cheese variants. We are the most significant suppliers of cheese to key QSR (Speedy Service Eating places) and by this TVC, we are just starting off to develop conversations on Go Cheese currently being the typical component in all your favourite tasty snacks. We are self-assured that the campaign will resonate perfectly with all meals lovers.”
Commenting on this, Samarth Srivastava, Sr. VP & EBD and Hanoz Mogrelia, Sr. VP & ECD, Wunderman Thompson Mumbai stated, “We intentionally chose 3 diverse generations consuming scrumptious meals in a few unique scenarios… so that the principal idea landed far better when it was disclosed that all a few were consuming Go Cheese. We had a tremendous clear temporary and we have tried using to make the movie attention-grabbing. If there is one factor we want persons to relate to immediately after becoming uncovered to this Television setC, it is to know that there is #HarTastyCheezMeinGOCheese.”
It is a 360-degree campaign that will leverage mass-media on bigger-than-daily life Outside sites in the main marketplaces of Go Cheese. The campaign also leverages key social media platforms of YouTube, Fb, Twitter, and Instagram. Go Cheese which goes by the tagline “Make it Amazing” is a marquee brand name and the major product or service portfolio from the house of Parag Milk Food items.
It is one particular of a sort and is produced from 100% cow’s milk. It boasts of the largest worldwide high quality cheese range and 60 variants with the addition of a new one of a kind variant identified as ‘Chocolate Cheese’. The corporation delivers cheese in all forms, is also the most significant provider of cheese to not only hotels, dining places, pizza chains, and street meals stalls.
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