Snapdeal Brand History & Marketing Strategies


Brand name- Snapdeal
Founder- Kunal Bahl, Rohit Bansal

Snapdeal is an extremely well-liked site for consumers who like to store on-line. It is just one of the fastest expanding online e-commerce platforms. The web-site supplies millions of goods which can be bought with just a click on on the phone.

Snapdeal has been continually enjoying an critical purpose in generating life improved for Indian buyers. And at the moment is between the top websites for on line searching in India.


How it all started off

The on the web system for purchasing was promptly escalating in India. And with this substantial tide of on the internet browsing websites, Snapdeal came into being. In the very increasing calendar year 2010, the founders of Snapdeal Kunal Bahl and Rohit Bansal started their journey, each of them wished to get started their have business.

They selected an offline couponing business and named it Dollars Saver and to their surprise over 15000 coupon codes were being bought in a few months and it was time to consider the small business to the subsequent amount which led to the formation of Snapdeal.



Snapdeal was launched in 2010 holding the arms of Mr. Kunal Bahl and Mr. Rohit Bansal. The app provided in excess of 30 million merchandise or far more.

Even several stores and preferred models collaborated with them and mentioned their merchandise on Snapdeal, and by the stop of 2011, it turned exceptionally famed and started off providing a huge competitors to the other preferred online browsing internet sites.


Snapdeal Advertising and marketing technique and its successes

The selection of merchandise- 

Snapdeal is identified for its extensive variety of merchandise underneath just one solitary web-site. It is an complete pleasure for buyers to obtain items from Snapdeal as they can get an great sum of alternatives for just about every product. The site presents a whopping sixty million and over products for around 30 thousand plus sellers and 800 classes to pick out from.

The Indian prospects with their different style and tradition can pick from both domestic and international brands beneath this large e-commerce platform. From garments to digital items anything can be located in Snapdeal. The most well known cell manufacturers collaborated with Snapdeal, which gained huge popularity for the prospects. 

Some of the most well known product classes detailed in Snapdeal are apparels which include manner brand names for gentlemen, girls, and kids, life style solutions encompassing natural beauty and health products in health and fitness and diet, Electronic devices and cell accessories are amongst the hot favorites.

They also have a broad range of footwear for all age groups and gender and a excellent put for guide lovers of textbooks and flicks. Aside from these, dwelling and kitchen area similar products, desktops, laptops, and headphones are discovered on this internet site.



Price tag is an critical aspect for an Indian customer. The current market for on the web e-commerce platforms is constantly fluctuating relating to the price of the items. The pricing tactic of Snapdeal depends majorly on the price provided by the other e-commerce platforms, Snapdeal aims to provide the exact solution at a a great deal lesser rate from their competitors.

The business knows that clients are inclined to invest in products who will provide the least amount of money of value, for this they have collaborated with many suppliers and common brands on only a essential prerequisite to provide their products and solutions at the least attainable quantity.

To remain in the industry they deliver an monumental sum of reductions key reductions are presented through the festivals, which is an vital variable for the soaring the sale and attractiveness of Snapdeal. This marketing and advertising tactic produced Snapdeal rise among the the earlier well-known e-commerce platforms by supplying them a large level of competition.


Achieve of Snapdeal in India- 

Snapdeal remaining an online platform has a huge attain in the Indian industry where consumers can decide on from diverse classes of merchandise that are shipped at their doorstep. They have a robust distribution community functioning in conditions of sellers, courier services and logistics who make sure the merchandise attain the consumers on time.

Snapdeal has department offices in key cities like Bangalore, Mumbai, Pune, Hyderabad and other popular towns to make sure the brand name visibility and belief amid the buyers. Curiously, the greater part of items are shipped sellers and not by Snapdeal who organize for the merchandise to get to the close consumers. 

Snapdeal with the enable of some well known e-commerce distribution logistics like GoJavas and Unicommerce is strengthening its source chain and logistics mechanism of sellers. Snapdeal has offered a system to the prospects and the sellers resembling a marketplace procedure exactly where they do not retain an inventory but instead assistance in selling the sellers to publicize their items.


Consumer assistance- 

Snapdeal has been an superb area for customers. Snapdeal aims to give high quality merchandise with the minimum amount of money of dollars to the customers and for this, they need to acquire the rely on of the customers. People today from time to time apprehend to invest in merchandise on line for this the web-site has return policies and handles consumers by giving quickly resolutions to their queries and problems.

This coverage resulted in the reputation of Snapdeal and prospects look forward to purchasing on Snapdeal. Snapdeal guarantees that the appropriate items arrive at the consumer with efficient packages and negligible damages as a result of its overall supply. Snapdeal promises its prospects to produce their merchandise at the earliest.

And incredibly Snapdeal commenced the course of action of creating a platform wherever consumers could even sell their merchandise. They even have the coverage to track the merchandise on the internet and updates are presented through messages and e-mails. 


Success and awards- 

Snapdeal achievement incorporates its level of popularity between the partners, several world buyers and persons this kind of as SoftBank, BlackRock, Temasek, Intel Cash, Bessemer Undertaking Partners, Mr. Ratan Tata have proven the have faith in on Snapdeal, which is a huge good results for them.

Snapdeal’s founder Kunal Bhal got the prestigious Entrepreneur of the 12 months in 2015 which is a considerably-deserved award for the soaring acceptance of the web-site. According to a September 2013 report by Technopak Advisors, Snapdeal has lifted a complete of 102 million in funding and recognized a strong ground in the Indian industry.



Snapdeal is an online e-commerce system that promoted its internet site on different mediums like tv, social media web-sites like Facebook, YouTube, Twitter, and other folks. They also took the support of print media and on the internet advertisements to reach the shoppers. Some of the well-known campaigns like ‘Dil Ki Deal’, ‘Bachatet Raho’ and ‘Unbox Zindagi’ grabbed people’s notice.

They even launched a thank-you campaign for the Indian troopers this gesture touched the Indian consumers and Snapdeal arrived into the very good guides of the clients.


Snapdeal has been ruling the on the internet sector considering that 2010. Although their journey was really hard to press by the other popular e-commerce platforms, Snapdeal finally was equipped to attain the popularity which they deserved.

The publish Snapdeal Manufacturer Record & Advertising Strategies appeared first on Resourceful Weblog on Indian makes, Marketing and Promoting.


Please enter your comment!
Please enter your name here