If you’re marketing your ecommerce business on Instagram, you’re likely well aware of the changes the platform has gone through over the years. Remember when it was truly a chronological feed of only still photos – and NO ads?

A lot has changed for the platform with more than 1 billion monthly active users. Now we have videos, Instagram Stories, paid ads, and even IGTV. 

That’s why it’s important to incorporate a mix of content types into your Instagram marketing strategy, including videos – especially considering the fact that more than half of consumers actually want to see brands put out more video content for them to consume.

But it’s not as easy as simply shooting and posting. You also want to edit your clips. To do that, check out this list of the best Instagram video editors for ecommerce brands. 

1. A Color Story

iOS and Android

A Color Story is all about the filters. More than 300 of them (some free, some paid). You can also add fun effects like lighting flares and leaks, fogs of color, and a grainy effect. There are just over 20 tools to use, but the color enhancements and filters are what this Instagram video editor is all about. 

What people love about it

  • Saves your edits as filters so you can apply the same look to other videos
  • Truly enhances the color and aesthetic of your videos
  • Offers plenty of free filters to choose from if you’re on a tight budget
  • Allows for grid planning so you can see how your videos and photos will look together on your Instagram profile

Where it can improve

  • Make it easier to see how far you’ve adjusted each effect – some reviewers have suggested added a numerical weighting system for more consistency across videos
  • Add the option to bulk edit a batch of videos and photos
  • Sync purchased filters and packages across devices 

2. Adobe Premiere Clip

iOS and Android

Adobe Premiere Clip is great for Creative Cloud (CC) users – it links up to the desktop version of Premiere Pro and other CC products. There are two editing modes: Freeform provides tons of control for manual edits, while Automatic will trim clips and add transitions for you, speeding up the process. 

Other features includes color correction, slo-mo, and the ability to add your own music or choose from their library. It’s best for basic edits on your phone and not meant to be a full-fledged, video-editing software. 

What people love about it

  • Easily syncs with other CC products
  • Simple to use (also a drawback for those who want more video-editing options) 
  • Free 

Where it can improve

  • Need to be able to rotate clips – currently, you have to do that with a different Instagram video app on this list or from your computer
  • Has limited title styles and transitions
  • Some complain that it’s too simple and not on par with other Adobe products
  • Add the option to change video ratio, so you can more easily fit on Instagram

3. Adobe Premiere Rush

iOS and Android

Another Adobe spot on the list, Premiere Rush is more primed for the social-sharing aspect of making Instagram videos. Shoot, edit, and share all within the app – while also syncing up to the cloud, making your shots accessible from other CC products. The free version limits you to three exports, or you can pay for unlimited shares (included with your CC subscription, if you have that kind of money). Editing options include adding audio and graphics, trimming, color enhancements, titles, transitions, voiceover, and noise reduction. 

What people love about it

  • Built-in automations you can add to your clips
  • Resizes videos and rearranges them from landscape to portrait (and vice a versa) to make them ready for The Gram
  • Customizable text and titles
  • Good as a standalone option (unlike Premiere Clip) 

Where it can improve

  • Needs to work better for videos shot outside of the app
  • No search functionality to find clips you want to edit
  • No option to extract audio from video
  • You can’t speed up or slow down video speed
  • Exporting can be slow, so it’s not good if you’re in a rush

4. Anchor

iOS and Android

Anchor is the best app to make videos for Instagram from podcast audio clips. If podcasts are part of your ecommerce strategy, you can use it to record the audio, trim clips you want to share on Instagram, and turn them into videos you can share (up to two minutes long). It’ll automatically transcribe and automate your videos. 

What people love about it

  • Many call it the easiest way to create video clips from podcast audio
  • Great customer support
  • Creates permalinks for clips

Where it can improve

  • The audio quality isn’t the best, so if podcasting is a major part of your strategy, you may need to upgrade your recording setup
  • Can be buggy

5. Animoto

iOS and Android

Animoto is all about the slideshow. If you’ have several photos and/or videos you want to put together for an Instagram video, this is the way to go. Choose from more than 100 slideshow styles, upload your shots or clips, add music from the song library, throw on some text, and then post it to your feed. Videos up to ten minutes are free, so you won’t need to upgrade to the paid version if you’re just looking to post to your Instagram feed. Keep this in mind if you’re using Instagram Stories or IGTV, though. 

What people love about it

  • Easy to use and share to Instagram
  • The free version has access to all features — it just limits you to ten-minute videos
  • Lots of character space for captions
  • Great customer support

Where it can improve

  • The Animoto logo shows up at the end of your video (but if you time it right, you can make it end after the one-minute mark so it cuts off in Instagram)
  • Make it less buggy

6. BeeCut

iOS and Android

BeeCut is one of the most beginner-friendly video editors out there, so if you have advanced editing chops, this may not be the one for you. Add filters and transitions, crop, rotate, and create slideshows with a series of still images. Video outputs go up to 1080 pixels ((in layman’s terms, good quality). 

What people love about it

  • Easy to use
  • Basic editing options that any beginner would need
  • Option to add or remove intros and outros

Where it can improve

  • It takes a while to export videos, especially if you’re going for the fancy 1080 pixels
  • The app needs to work on its reputation for crashing frequently

7. Boomerang

iOS and Android

When Boomerang first hit the scene, we were all obsessed with jumping up and down and making funny videos. The fascination has worn off a bit (that’s good, because now they’re not hogging your audience’s feed), but Boomerang still makes engaging video content for Instagram. Open the app to record a quick video, and it’ll format it so the action loops, both forwards and in reverse. 

What people love about it

  • Boomerang is owned by Instagram, so it’s a seamless transition to share to the network
  • Reliable 
  • Accessible to “videographers” of all skill levels

Where it can improve

  • You have to shoot the video in-app, so you can’t upload pre-recorded clips and turn them into Boomerangs
  • Only offers one type of video and no editing options

8. Clipomatic

iOS only

Clipomatic is fun to say and to use – and it’ll turn what you say into transcribed captions on any video. Record your video in the app to see the captions, and then edit how the captions look on your clip. The app is multilingual and can understand 40 languages. You can also add filters to your videos. 

What people love about it

  • Provides the ability to record in IG-friendly square format or in full 
  • Changes captions if the app misunderstood what was said 
  • Makes your Instagram videos more accessible to a wider audience and those who have hearing impairments

Where it can improve

  • User reviews have complained about video quality, expressing that they wish it were better
  • The app is only available for iPhone users (boo for us Android fans!) 
  • Users have expressed that they’d like to see more seamless integration with Instagram
  • You have to speak clearly, so if anyone is a fast talker or has a strong accent, you might want to do this manually (you’ve got plenty of other options to choose from here) 
  • Not great for longer videos 

9. FlipaClip

iOS and Android

FlipaClip is another fun one to say, but instead of spelling out your words, this one lets you create animated videos for Instagram. If you’re a pro animator, you’ll find it too basic for your needs, but it makes animated videos a possibility for those new to the skillset. Draw your designs, add audio, and customize it with skins (their version of filters). You can also use real-world photos or videos as backgrounds (what they call layers). 

What people love about it

  • Makes basic animated videos possible even without an in-house or outsourced animator
  • Over time, users have become really skilled and improved the quality of their videos – though busy ecommerce entrepreneurs may not have time for that

Where it can improve

  • Too simple for skilled animators 
  • Limited in free features and tools
  • Difficult to compare frames

10. Foodie

iOS and Android

If you sell food and beverage products, Foodie is targeted to you. There are more than 30 filters to choose from, each of which are ideal for those bird’s-eye views and straight-on photos but also work for videos. You can also do basic edits like adjusting color, brightness, and contrast. If you’re out in the wild, you can also mute the background noise to block any unsavory or unwanted commentary. 

What people love about it

  • The filters are and still make the food look natural
  • The app itself takes high-quality photos and videos
  • You can do more edits than simply using the filters 

Where it can improve

  • Users would love to see more filters and the ability to crop clips – there’s also no 16:9 ratio available
  • There have also been reports of not being able to save videos 
  • Needs improvement for night-time shots or in low-light settings

11. GIPHY Cam

iOS and Android

GIPHY Cam is another Instagram video app that’s made with a sole purpose in mind: the ability to turn videos into animated GIFs. Upload or record a video, choose a clip you want to turn into a GIF, and then edit it with filters, stickers, text, frames, and special effects. You can also turn live photos into GIFs. 

What people love about it

  • Convenient way to create animated GIFs with limited technical know-how 
  • Super quick and easy process 

Where it can improve

  • No customer support
  • GIFs have a grainy quality, which is pretty typical of this file format, but brands, in particular, would benefit from higher-quality visuals – it’s not great for highlighting specific product features
  • Cropping functionality leaves a lot to be desired and creates a zoomed-in image
  • Lots of in-app advertisements
  • GIFs can only be four-seconds long

12. Horizon

iOS and Android

Ever hear of “vertical video syndrome” (VVS)? It’s when everyone shoots smartphone videos vertically instead of the more aesthetically pleasing horizontal video format we’re used to seeing on computers and TVs. Horizon is essentially the antidote to VVS. Even if you hold your phone vertically or rotate it while shooting, Horizon will shoot horizontal videos.

What people love about it

  • Straightforward and easy to use
  • Captures still photos while you record video
  • Shoots square videos perfect for Instagram

Where it can improve

  • The free version has Horizon’s logo in your video, so you’ll have to pay if you want to get rid of it
  • You have to shoot video within the app – it won’t fix pre-recorded clips
  • The Android version has fewer features than its iOS counterpart

13. InShot

iOS and Android

InShot has it all: trim clips, change footage speed, add filters and text, zoom in and out, incorporate your own music, rotate the frame, incorporate special effects, and even use stop motion. You can also reframe your clips to fit Instagram’s standard square ratio. While you can do a ton, InShot maintains a simple and easy-to-use interface – even the most inexperienced video editors can perfect their clips. 

What people love about it

  • Comprehensive editing options
  • Easy to get started
  • Imports your own audio and video – you don’t need to shoot within the app 

Where it can improve

  • Transition options can be limited
  • You have to pay if you want to get rid of the InShot branding and watermark
  • Changes aren’t saved if you leave the app
  • No green screen effect

14. Kinemaster

iOS and Android

Kinemaster is another all-in-one app for videos on Instagram. Trim clips, add multiple audio files, incorporate text and effects, blend and edit backgrounds, and adjust the speed of your footage to go faster or slower. Not happy with the voiceover? You can record a new one within the app as you edit. Instant preview will let you see all your manipulations, well, instantly. And it has something InShot doesn’t: full green screen support. It’s as close to a desktop video editor as you can get. 

What people love about it

  • Tons of editing options – seriously, tons – especially in comparison to other apps
  • Offers the ability to add animations to your videos
  • Did we mention all the editing options?

Where it can improve

  • This is another one where you have to pay to remove Kinemaster’s branding
  • Can be too robust for simple projects or beginners

15. Lapse It

iOS and Android

If you want to create time lapse videos – great for showing behind-the-scenes “how it’s made” videos – check out Lapse It. Open the app, stabilize your phone, and start recording. You can add basic customizations before you record or after the fact (we recommend the latter). If the video is too long, easily remove frames to quicken the footage. 

What people love about it

  • Straightforward and simple
  • Offers adjustable settings like zoom, white balance, and color saturation
  • Great for beginners

Where it can improve

  • Lacks manual focus
  • Video quality can suffer when you export and post to Instagram
  • Slow to load
  • You have to pay for the best features

16. Life Lapse

iOS and Android

While the name might have you believe this is a Lapse It competitor, Life Lapse is actually a great option for stop motion videos. Even though you’re not recording videos –instead you’re taking a bunch of still shots – Life Lapse puts them together in a single, cohesive video file format. No tripod, no problem: You can use a ghosted image of your previous shot to make sure the subjects are all aligned. Take horizontal or vertical videos, add filters, change the speed, and rearrange clips – all great features for unboxing videos. 

What people love about it

  • No ads – yay! 
  • Allows you to change the speed of both the video and audio
  • The developers are constantly making improvements and adding new features
  • Great customer support

Where it can improve

  • It’s free to download, but you have to pay to use it after your free trial has expired

17. LumaFusion

iOS only

LumaFusion is another comprehensive video editor – it has all the bells and whistles like changing video speed, adjusting the aspect ratio, options to import videos, add effects and music, and choose from tons of transitions. Plus, LumaFusion hasdigital asset management on lock: Add notes, color code, sort, and tag your projects, so you can come back to them later.

What people love about it

  • Offers tons of tutorials and support content to help you learn how to make Instagram video edits
  • Truly a comprehensive video editor – you don’t need complementary computer software or programs
  • Support for 360-degree video editing (not available on Instagram… yet – we’re watching you, Facebook!)  

Where it can improve

  • Only available on iOS devices
  • User shared having trouble getting audio to sync up the way they want

18. Magisto

iOS and Android

Magisto is one of the few Instagram video editor apps on this list that is truly aimed at businesses. This is great news for ecommerce brands, as it comes with tools for marketers to analyze video performance. Choose your editing style (aka filter), upload your video, add music from the library, and let the app do the rest. That’s right: Magistor’s fancy-pants AI tech will edit your video for you. Time-pressed entrepreneurs rejoice.

What people love about it

  • We stated this before, but it’s worth reiterating: Magisto is made for businesses
  • Automated technology edits videos for you, so it’s a truly hands-off approach
  • Tiered paid options grant you access to different feature sets
  • Great customer support

Where it can improve

  • Takes some of the editing control out of your hands, which is sort of the point, but can be a deterrent if you have a specific vision in mind
  • You’re limited in video length – paid plans extend this limit, but you have to pay the highest tier if you want unlimited video length

19. Mojo

iOS only

Mojo is a basic video editor with text overlays, the ability to add audio, and the option to change the aspect ratio. Choose from more than 100 templates or make edits on your own – and then add your logo for more brand recognition. Mojo is a great option for Instagram Stories in particular, as it seems to be exactly what the app was designed for. 

What people love about it

  • Super simple to use – ideal for beginners
  • Great integration and options for Instagram Stories
  • Offers option to add your own logo

Where it can improve

  • Android users miss out — Mojo is only available for iPhone users
  • Lacksan “undo” button, so if you mess up, you’re stuck with it or you have to start all over

20. PicPlayPost

iOS and Android

Another all-in-one option on this list of best apps to make videos for Instagram is PicPlayPost. Like the others, it has special effects, stickers, text overlay, transitions, audio, 9:16 ratio for Instagram Stories, and more. But its competitive advantages are 4K video quality and the option to make videos up to 30 minutes long. 

What people love about it

  • Makes video collages
  • Allows you to add multiple audio files and overlays
  • The app developers constantly upgrade the tool with more features

Where it can improve

  • You have to pay for all but the most basic features
  • Users ask for smoother transitions

21. PowerDirector

Android only

PowerDirector will make you feel like a real-life director (sort of). It’s got a whole list of editing options – from slow-mo to reverse video to voice overs and other audio functionalities. Crop the frame, trim clips, stabilize the shot, and fix color and white balance. 

What people love about it

  • This is one of the few video editors that allows for high-quality 4K video files
  • Can rotate your video – once or multiple times throughout for a fun (dizzying) effect
  • Edits backgrounds and uses green screen or blue screen effects

Where it can improve

  • Apple loyalists have plenty of options to choose from, but this one’s for us Android fans
  • You have to pay to use all features
  • Users have requested better transitions

22. Quik

iOS and Android

Quik is made by and for GoPro videos, but you can use it to edit videos even without one. Like Magisto, it can automatically edit your uploaded video footage. But if you want more control over your edits, manually choose from options like clip trimming, transitions, and audio. 

What people love about it

  • The app will automatically time transitions to match the beat of the music you put on it
  • Has one of the best music libraries out there
  • GoPro cameras are great for stabilization – and Quik doesn’t skimp either 

Where it can improve

  • A bit limited in terms of manual editing and control – not ideal for the hands-on editor

23. Slow Motion Video FX

iOS and Android

In case you haven’t guessed, Slow Motion Video FX is for creating slow-motion Instagram videos. You can also speed footage up. The most fun part about it is what it does to audio, making slow-mos sound super deep and sped-up clips more high-pitched. You can choose to either speed up or slow down the whole clip or just sections of your shot. 

What people love about it

  • Allows you to manipulate specific sections of your video for the effects

Where it can improve

  • There are tons of ads in the free version
  • You have to shoot video within the app 
  • Limited in its feature set

24. Splice

iOS only

Another GoPro creation, Splice is essentially a trimmed-down version of Quik. Trim clips, add transitions, adjust footage speed, add filters and text overlays, and automatically sync your video to the music you’ve chosen. 

What people love about it

  • Simple and easy to use — it’s not overwhelming for beginners like some of the all-in-one options

Where it can improve

  • Only available for iOS
  • Can be too basic and limiting if you want more editing options

25. Stop Motion Studio

iOS and Android

Stop Motion Studio is another stop motion video maker app for Instagram. These videos are reminiscent of “Wallace and Gromit” – claymation films that were popular back in the ’80s. To set up your shot, you can either import photos you’ve already taken or use the in-app overlay mode to capture your frames. Add titles, audio, and faded transitions. Fix color, remove or insert frames, and use the square format so it’s IG-ready. 

What people love about it

  • Gives a frame-by-frame preview and uses the grid view to easily align your subject with other frames
  • Green screen allows you to manipulate the background
  • Erases any unwanted elements captured in your shot
  • High-quality, 4K video output

Where it can improve

  • You have to pay to enjoy all these awesome features
  • Only available for iOS

26. VideoShow

iOS and Android

VideoShow is an all-in-one video editor with the standard features: trim clips, add stickers and text, choose music or sound effects (or both), incorporate transitions, and fix color. You can also draw your own creations and blur the background to put your product front and center. 

What people love about it

  • Compresses your videos so you can reduce the file size
  • Zooms footage in or outto focus on the areas you want to highlight
  • Lots of transitions and music to choose from 

Where it can improve

  • You have to pay to get rid of VideoShow’s watermark
  • User reviews claim the app to be glitchy, as many people can’t download their videos

27. VivaVideo

iOS and Android

VivaVideo is a collage-making video app. Trim and merge photos or video clips, adjust footage speed, and add stickers, special effects and music. You can also use storyboard editing so you can see how your video will play out and tell the story you’re trying to convey. Plus, it’ll shoot in 4k for high-quality video. 

What people love about it

  • Just as robust as the more expensive options
  • Great if you’re on a tablet but limited for phones
  • High quality 

Where it can improve

  • Have to pay to get rid of watermark
  • Needs more updates
  • Glitchy – has issues with exporting

28. VSCO CAM

iOS and Android

VSCO CAM made a splash as a photo editor, but it’s since extended into video editing as well. The key here is in its filters: VSCO has tons of presets you can choose from. You can also do the basics, like color, exposure, temperature and contrast adjustments, cropping, borders, and manipulation of skin tones. The interface is intuitive even for beginners. 

What people love about it

  • VSCO is more than just an editor – it’s a community – so you can share your video creations to new potential customers or even collaborators
  • We already touched on this, but VSCO’s filter game is strong

Where it can improve

  • If you uninstall and then reinstall the app, you can lose your files
  • You have to pay to access most of the useful features and filters
  • People love the editing but dislike everything else about the app (ads, pushes to upgrade, changes to how files are organized, etc.) 

29. WeVideo

iOS and Android

WeVideo has it all: trimming, rearranging clips, option to import videos, titles and captions, music or voiceover, blurred background, animation, and slow motion. You can also upgrade for 4K video, access to the stock content library, and cinema-worthy effects like green screen. 

What people love about it

  • Videos are of exceptionally high quality
  • Accessible for beginners 

Where it can improve

  • You have to upgrade to the paid version to get rid of WeVideo’s watermark and gain access to the coolest features
  • No customer support
  • Too simple compared to other paid all-in-one video editors

30. Wondershare FilmoraGo

iOS and Android

Wondershare’s FilmoraGo has two promises that set it apart: no watermark and no time limit. Those advantages aside, the app is also easy to get started. Upload your videos, choose a theme, add music and filters, and then you’re ready to share. You can also edit transitions and add titles.

What people love about it

  • No watermark – you don’t have to worry about someone else’s branding mucking up yours
  • Allows you to put your video in reverse for a fun effect
  • Offers instant preview so you can see what your video looks like without saving and exporting

Where it can improve

  • Users have complained about glitches with saving and downloading video files – a major bummer when you’ve spent time perfecting your clip

31. Youcut

Android only

Youcut isn’t a cut above the rest, but it’s still a great basic video editor – also with the promise of no watermark. The editing features cover the standard clipping, rotating, color fixes, footage speed manipulation, music, and filters. You can also create slideshows, flip your shot, splice the video into two, and change the aspect ratio specifically for Instagram Stories. 

What people love about it

  • It’s worth mentioning again because it’s such a differentiator, but there is no Youcut watermark on your videos
  • Easy to edit video quickly
  • Intuitive and easy to use, even for beginners

Where it can improve

  • Another rare Android-only option – it’s not available to you if you have an iPhone

Summary

The best Instagram video editor and creator for you and your business really depends on your budget and the type of video you’re trying to create. 

There are a bunch of all-in-one editors to choose from, or you can go the simple and often free route. And then, of course, there are the niche editors for things like stop motion, timelapse, animations, captions, and other video types. It’s all about your unique needs. 

Want to Learn More? 

The post 31 Best Instagram Video Editor Apps appeared first on Oberlo.

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